Every website will at some point be crawled by a major search engine, assuming of course there is no ‘robots.txt’ preventing it. To improve your ranking and overall search value, here are 3 quick fixes.
The Title Tag | Why it is important for SEO
A title tag is the single most important tag on your page for SEO strategy. The title tag will allow search engines to understand what your page is all about. Keep the following in mind to help you work create an SEO optimized title tag.
- Make your title tag click worthy. Use the main keywords right at the beginning of your title tag. Separate the phrases with a vertical line rather than dashes, colons or commas. Use separate title tag for each of your pages.
- Keep it short but it should clearly state what the page is about. An emotional touch adds appeal.
- Your title tag should not have more than 65 characters including spaces. If it is longer than that then it is not likely to fit into the URL space and will be cut off.
- Try to make a title tag that does not read like a sentence yet is meaningful enough to bring clarity about what your page or website contains.
- If you want to use your company name but it is not part of the keywords you are targeting then place the name at the end of the title tag.
Heading tags | Drive organization in your content
It is easy to understand how to use headline tags (or header tags – h1 through h5). if you consider your webpage a book and the H1 tag is the main chapter title while H2 is a subheading in the chapter and H3 is a sub-heading to H2. Keeping it in this order makes the headings user friendly. Search engines also find it easier to see how the web page is linked to each other.
- Header tags can’t just be placed anywhere but have their place on the webpage and in the correct sequence so that a connection is established between all the headline tags.
- For SEO optimization H1 tag needs to have the main keywords you are targeting and which are also relevant to the content you have created. H2 tag will have similar keywords to H1 and will serve as a subheading to H1 and similarly H3 will be a subheading to H2 but of lesser importance than H2. If you need more than one H1 tag, you’re likely better off creating another page.
- Make your headline tags readable and offer clarity about the content they head. Don’t stuff them with keywords though each heading must contain appropriate keywords you are targeting your page for.
Meta Descriptions cannot be ignored for SEO optimization
Meta descriptions appear just below the URL in search pages and serve as a useful SEO strategy. A Meta description tells you clearly but precisely what you will find inside the webpage
- Meta descriptions have keywords right at the start.
- The entire description should not exceed 165 characters but should not be less than 135 characters.
- Each page on your website should have a different Meta description for SEO optimization.
- Meta descriptions also contain call to action words like ‘learn’, ‘open’, ‘find out’ so users click on the page to get information they want.
These 3 fixes form the very basis for all SEO (Search Engine Optimization) work on-page. Without clearly defined content, there is no way for a search engine to be assured that your content is indeed what the searcher is looking for. Creating alignment between titles, headings and content builds search value. Contact us if you need help with this, or your site needs a more substantial review.