Video marketing is undoubtedly one of the newest and most powerful tools you can use in your marketing strategy. Despite this, you may still have your doubts about its importance. If you’re not sure if its worth your investment, then here are five powerful reasons you might want to start using video marketing.
Video is beneficial for a multitude of reasons, not the least of which is that it is both versatile and profitable. But here are five more reasons to consider.
- For conversions and sales
Video is extremely profitable. Simply adding a product video to your main landing page can increase your conversions by 80%. Video also works well despite the category you put it down in. It is extremely easy to use and can boost your sales dramatically if you let it.
- It offers great ROI
ON top of that, some 83% of businesses claim that video is a good return on investment, regardless of how much you pay. Despite video production not being the cheapest task to invest in, it can pay off big time. Additionally, online video editing tools are always improving and becoming more affordable. You can make a good video even with your smartphone!
- It helps build trust.
Trust is important for any conversion or sale. Building trust should be your own goal. The concept behind marketing is to build trust and create long-term relationships. Video lets you do that. If you don’t use videos as a way to sell to people, it can become a source of good information for your audience.
- Google is passionate about videos.
Videos increase the time your audience spends on your site. Greater time spent on your site builds more trust and increases trust signals on search engines, proving that your site has good content. To back this up, Moovly shows that you are 53 times more likely to show up on the first page of Google if your page has a video embedded on it.
- Video is good for mobile visitors
90% of consumers now watch videos on their mobile phone. Offering video content helps you tap into that percentage of people.