No one can deny that video marketing is on the rise. With YouTube coming in at number two for search engines behind Google, now is not the time to devalue video content in your marketing plan. If you’re still not convinced, here are 5 reasons why video is an up and coming player for content marketing and why it should be in your marketing plan.
Added SEO Juice
Using video in your content marketing improves your SEO, there’s no doubt about it. According to Comscore, putting a video on your website increases your chances of reaching the number one spot on Google by 53 times. However, you have to do it right.
Better Consumer Engagement
Video’s gain consumer attention at a much higher rate than any other medium. Capturing attention might sound easy, but it is one of the most difficult things any brand or business can do. Today, we live in an attention economy. Those who gain the most attention are the ones who sell the most and build better brand loyalty. With powerful videos in your toolbox, you can increase consumer engagement by leaps and bounds.
Video is changing the tide for technology
Technology is manipulated by consumers. With more of them using their phone’s to communicate with the world around them, video consumption has been on the rise. And because of this, technologies are creating apps and tools that favor video-marketing.
Better Optimization Opportunities
Video makes it easier to measure your click-through rates, drop off points, and the number of times a piece of content was viewed individually. A powerful feedback loop enables you to change your strategy and connect with your customers on a more personalized level.
A Rise in Conversions
Above all, the most important reason to start using video in your content marketing plan is that video converts more customers. In fact, 71% of marketers say that video conversion rates outperform every other form of marketing content.
So get started, and use video in your content marketing plan to see exceptional growth.