Digital marketing is difficult. But if you can find digital marketing strategies that produce real results, you can boost your strategy for good. Here are a few of the strategies we’ve found to work.
1. Homing in on buyer personas
Whether you are marketing online or offline, you must know your buyer persona is before you take action. The best digital strategies are built on highly detailed buyer personas. Your job is to start by creating them. You can do this by taking surveys, researching your buyer’s interest, and even interviewing your current audience. Put that information together to create a targeted buyer persona for your strategy.
2. Figure out your goals and what tools you’ll need.
The goals of your marketing strategy should always be tied to the goals you have for your business. If you want to increase online revenue by x percent, then your goal as a marketer is to generate at least double that more in leads via your website.
You’ll also want to evaluate your current marketing strategy by tracking metrics. Once you have that information you can figure out where you need to go from there and what tools you need to take you there.
3. Examine existing marketing channels
Start by listing the owned, paid, and earned media framework you currently use for your digital marketing strategies. Categorize these as your digital ‘vehicles’ that you already use to decide which channel is the next right move for your company.
4. Audit your owned media
Now that you know what you have, the next step is to audit it. Start with your owned media. That’s the heart of your digital marketing efforts. In most cases this is content. From your ‘About Us’ page to your blog posts, ebooks, infographics, and social media posts, all these pieces work together to create your content strategy. Audit what you have going to see if it is helping or hurting your digital marketing strategy. Compare it with your goal and then take further action as needed.
Think of these outlets as a way to navigate the digital marketing world, and as you do you can create stronger campaigns that work.