When you are starting a business or running a business in this day and age, there are a few crucial tools you need access to. One of them is a website of course, but the other that some people forget is an email list.
One of the strongest tools that you can get for your business is having an email list and building that list up.
What Is An Email List?
But before I get into the benefits, it’s worth asking what an email list is exactly. In short, it’s a database filled with emails. These are emails that people have given you willingly because they are interested in your ideas, offerings, products, or services.
It’s basically the holy grail of marketing and it’s still a popular form of marketing despite what others think. It’s to the point that if you know what you’re doing, this marketing tactic can be more effective than marketing on social media. Not saying you shouldn’t create content mind you, but it is pretty powerful.
1. You Own Your List
With that cleared up, now to the benefits. And let me tell you, this is one of the biggest ones.
You own the list you make.
Why is this a big deal? Well, say you’re marketing on Twitter, Facebook, or Instagram. Well what if for some reason those sites get shut down or they change their privacy or user settings? These particular changes can and will affect your business and your ability to market to your audience properly.
Compare this to an email list, if there is any kind of change it’ll only affect you. You don’t have to worry about sending an email and wondering if only a portion of your audience will get it compared to posting on social media.
2. It’s Purely Permission Based
Another distinct perk is that this asset is entirely permission based for the user. If people want onto your list, they have to give you their email. On top of that they can remove themselves from that list at any time.
All in all this gives you authority, especially when you build a larger list. Have you gone to a site recently where you were prompted to join an email list? Well if you read those pop ups, sometimes they drop little lines like “Join the 3,000+ members on our email list” or something similar. This is a marketing tactic that is very effective.
3. Stronger Feedback
An email list is also a great place for getting feedback for a product, service, or idea. Again, when people are on your email list, they want to hear from you. They are part of your genuine audience and you can take advantage of that. You can get some strong opinions and guidance in situations where you ask, after all, these individuals are paying attention to you and what you’re doing.
4. Everyone Has Email And Checks It
Email marketing is still very effective because people still check their emails regularly. Furthermore most people have an email address of some kind. This is important because some individuals aren’t even on social media at all but still have an email address.
This only helps you because it ensures that those who opt into your lists will have the opportunity to see your email. After all, when people are on social media, they behave differently than when they’re skimming through their inbox.
5. It’s Low Cost And Low Maintenance
Low maintenance as in next to no maintenance at all. Seriously, there is little maintaining that you have to do. All you need is a bit of upfront work in creating an opt-in page (most email database providers have templates to make it quick and easy) and you’re pretty much set.
On top of that, most pricing plans for this type of tool is pretty low. Not to mention, they won’t be charging you a penny so long as your email list is below a certain number of people. Even then, once you get to the higher numbers you can recoup the costs by running an ad campaign and sending that to your email list.
An Email List Is Gold
By building an email list, you are building a dedicated audience who enjoys the work you do and the content you produce. By this logic, having an email list is a no brainer. Especially when you consider an email list enhances every promotional effort you do. So long as it points back to your website and you have a way to capture emails, you can build that audience with ease.