Email marketing is still a viable and lucrative strategy for businesses to consider. According to Radicati Group, well over half of the world population still uses email, and over 293 billion emails are sent every single day. And those numbers are only expected to grow as more people get Internet access and start businesses.
It’s for this reason you need email marketing, you also need email marketing services.
Why do you need an Email Marketing Service?
Why exactly do you need these particular services? What’s the whole point in having this system put in place? Well, aside from many people still using email, email marketing software is a way for you to automate your marketing workflow. It’ll give you statistics to help you to determine which campaigns are performing better, and overall you’ll be able to send more and better emails.
Email marketing services are great tools, but there is a problem that people face with choosing one; the sheer amount of services available. There are dozens of companies that offer their own unique features at varying pricing points.
So to make the search easier for you, I’ve written out a list of some of the best email marketing services around. These are excellent for small businesses and even medium and large enterprises.
For those on our list, I’ll admit I have a bit of a bias for this company. But bias aside, MailChimp is still a phenomenal platform in of itself.
To explain it briefly, MailChimp is an easy-to-use email marketing tool. Its direct and clean look make it very straightforward for first time users. It also makes setting up campaigns and creating forms easy once you’re familiar with the platform.
Many people enjoy the simplicity of MailChimp, who has stated that it sends out over 1 billion emails per day via their services. Many consider MailChimp to be the leading email marketing provider around and for good reason.
But what makes MailChimp incredible is the fact that it’s constantly evolving. If you make a MailChimp account, you’ll also get notifications for new features. They’re always trying out new features or introducing new email template designs. And their selection of templates are easy to customize and is respectable in size.
The last part I want to talk about this platform is pricing. You’d think with this platform appealing to both small and large businesses you’d have to pay top dollar for that right? Not exactly. MailChimp gives you access to these features and more for free, as your audience size is 2,000 or less. You’ll also be able to send up to 12,000 emails per month under this plan – perfect for the personal blog or small company just getting started.
From that point, plans range from as little as $10, to $200+ per month depending on what plan you want: Grow or Pro. To get a more precise pricing plan you’ll need to review their pricing calculator.
The only real downside to this email marketing service is that there are no refunds or money-back guarantees. Unless there was a technical glitch or your account was deleted without cause, you won’t get your money back. But that’s kind of a given in this case seeing as the free plan is likely the best you’ll find on this list.
Plus, the mascot is pretty cute.
Second on our list is another fan favourite, GetResponse. Currently, the user base is over 350,000 users and has made a name for itself by providing email marketing solutions and then some.
You see, GetResponse has stepped out beyond the traditional email marketing service provider. By signing up, you’re getting access to extra like a webinar platform and landing page creator.
Sure you may already have a tool to help you stage webinars and make landing pages, but having them all in one convenient location is hard to argue with. Not to mention, GetResponse does have some unique features to those additional services.
Also note that since these services are in one place, it’s clear this company knows what sort of features will help their users more intuitively than a company that just provides one service. Regardless, integrating email marketing in with these other marketing tactics is a no-brainer and will grow your email list extensively.
Best of all, the overall navigation and use of these services is simple. When making emails, you have drag-and-drop builders, and if you’re ever really stuck, there is an in-depth list of guides you can look to. You also have advanced features like list segmentation, A/B testing, autoresponders, software integration, and a GetResponse exclusive feature called Perfect Timing. Perfect Timing does what it says on the box, it tells you the perfect time of day to send out your emails so you can get the best open rates.
All in all, GetResponse is excellent for the company who is looking to grow extensively or is already medium sized and looking to accommodate for their customers. Plans start as low as $15 to upwards of $255 per month on their Max plan. Their Enterprise plan is $1,199 per month.
There is a 30-day free trial you can try, but if you’re looking to save money, you’re better off paying for a year or even two at a time. Paying for a year will give you an 18% discount while two years will knock the price by 30%.
Starting in 1995, this company knows the ins and outs of the email marketing world. If you’re a small business, this is certainly a suitable contender to MailChimp if GetResponse was a little too pricey for you.
I’ll tell you now that Constant Contact doesn’t have a free forever plan like MailChimp, but does come with a 60-day free trial which is rare for businesses to offer. That alone shows a little about what this company does differently.
While it doesn’t offer a totally free plan for life, Constant Contact isn’t afraid to delve into places where other providers haven’t explored. But what’s also amazing about this company is that the features it offers to their users is still simple, straightforward, and user-friendly.
One example of seeing this company at work is two tools they created: an event management tool, and a social media tool. The event management tool is pretty unique as no other email marketing provider offers a nice and convenient location for it. And its social media tool allows you to make and download coupons which you can then immediately share on social media.
If that’s not enough, there are hundreds of integrations that can hook up to Constant Contact that allows you access to more in one convenient spot. Furthermore, the templates that this company offers for their emails are also niche-specific so you’re not stuck trying to hunt down a template or have to do a lot of editing to the template once you pick it.
The only real drawback is that while this company offers a lot of unique stuff, it is missing a thing or two. The biggest one out there is the lack of automation tools which can slow you down.
Overall, Constant Contact is a good option with only a few glaring issues. If you’re a small business who needs to do more than just email marketing and don’t mind that there is no automation tools, this is a good place to go.
Price plans start as low as $20 on the basic email plan to upwards of $95 per month. You’ll get a 10% or 15% discount if you pre-pay 6 or 12 months respectively.
Founded in 2013, this email marketing provider is geared more for the “creator” types. These are the vloggers, bloggers, Instagram stars, course creators, writers, and authors alike. And despite only being around for 7 years at this point, they’re doing pretty well and appealing to those particular groups of people and businesses.
Consider one of their largest selling points: their email automation workflows. It depends upon a visual builder which will allow you to see how your email sequences will play out. This is next level A/B testing, a powerful marketing tactic.
What is also unique about this service is that they have a built-in landing page editing tool, ensuring that you can create your own landing pages whenever you like. Best of all, these landing pages can stand alone meaning that you don’t even need to have a website in order to start collecting emails. All you really need is a source of traffic, which is pretty easy since you should be on social media or even have a YouTube channel.
The only drawbacks to this provider is that while the landing pages are creative, the emails are going to be plain text (no images or formatting). You can be creative with them with fonts and colour, but it’s as basic as typing in a word document.
The other thing is the pricing plan is steeper starting out than the others, starting at $29 per month. Fortunately there is a 14-day free trial which gives you access to all the features to try out. You’ve also got a 30-day-refund so it makes up for the steeper pricing.
The last on this list is a relatively new offering that shows a lot of promise: Drip. It targets primarily bloggers, eCommerce site owners, and marketers and does a good job with their needs. This is yet another good alternative to MailChimp as it’s beginner-friendly, but you may even consider this more over others due to its automation tools.
Drip’s automation tools are intelligent to the point that the system learns about your customers in great detail, and offers ideas for you to leverage, personalize, and optimize their shopping expe-rience, making this set of features wildly different than what other companies can provide at this point.
With this in mind, this email marketing provider is excellent for eCommerce sites, or any person who is selling multiple products. Through its extensive features, you’ll learn a lot about your customers’ intent, purchasing behaviour, and be able to track all of that data.
What is also great about this platform is its vast integrations. It can integrate with Instagram, Facebook ads, WordPress, WooCommerce, and many others. Its pricing plan is pretty solid too. Taking a page from MailChimp, Drip offers a free forever plan too, but only up to 100 subscribers. You can however send unlimited emails with this free plan along with the other plans.
Once you’re past the free plan, the lowest price is $49 a month, with a 14-day free trial on Basic or Pro membership levels. You also have a 30-day refund at the start of your service due to the steeper than usual price.
As you can see, each email marketing provider has its own unique features, which could make it a tough decision. But it’s also not a bad thing there are so many as each one differentiates itself, making the process a bit easier. It all boils down to the type of features that you think will help your company grow along with how much money you are willing to spend.