Google sends out plenty of bots to crawl over millions of pages and sites and there are hundreds of ranking factors to keep in mind. This is the environment that many businesses face when they are set out to rank on Google and it’s a huge challenge. But here are some key hacks to keep in mind. They are one of many techniques to boosting your authority on Google.
1. More Backlinks
The first hack is to have more backlinks. These are links that are from other sites linking back to your site. This is one of the heaviest weighted ranking factors Google uses and that’s not about to change. This is a good hack particularly in instances where high-authority sites link to your site. A large well-known organization, a media outlet, or a government website are examples of high-authority websites that’ll boost your rank. At the same time, smaller websites can work as well, especially when you get them in large amounts.
2. High-Quality Content
The second hack is to create high-quality content that’s optimized for SEO. That’s not to say your writing needs to be spectacular, but rather it hits a few checkmarks. Content that hits the following points will rank better than those that hit less or none of these:
- Optimized for mobile;
- Addresses a specific need to your audience;
- Has valuable links linking to internal and external content.
3. A Better User Experience
The third hack is improving the users experience. This one is a little vague, but how Google judges a users experience is by looking at four things:
- Website visits;
- How long a user spends on the site;
- How many pages per session the user spends;
- And the bounce rate.
By improving these particular factors you are improving your rank. To do this is simple. When you offer valuable information that people want and will share, this will attract more people. Furthermore, including links in the articles can extend a users session time which will help you rank better.
4. Have More Information
Fourth hack is cramming more information into your articles. According to serpIQ, longer content tends to rank better on Google (graph). Specifically content hovering around the lower 2,000 word count will generally perform better than lower word count articles.
That’s not to say you need to constantly produce at that amount or else your content won’t rank. It’s merely that bigger is better with Google. So how can you get to that length? There are two options:
First is to make longer lists. If you are someone who publishes a lot of lists, instead of making a list of 5 or 8, try going to 16 or even 20 or more if possible.
Second is to go into more detail on the fewer points you’ve made. If you’re giving specific advice, perhaps explain your reasoning in more detail rather than linking to an article and leave a reader hanging. Or maybe provide specific actionable tips right in that article for what they can do.
5. Good Headings & Metadata
The final hack I have to offer is to improve the visual presentation of your content. Not necessarily in that you need to bold or italicize everything, but to check two things:
First, that you have headings specifically h1 or h2 headings. Second, you have good metadata.
The headings are important because it allows a user to break the content down into easier sections for them to process. Furthermore, if you’re writing a lot of lists, people can easily skim the headings and get an idea of what you’re talking about. This all helps a users experience, especially if they’re looking for a quick answer.
As for metadata, that’s the block of words you’ll see below a link whenever you search through Google or any other search engine. Optimizing this is important as it’s just as crucial as the title of your article. It’s a way to hook people in and entice them to go to that page. It should describe what that post is accurately and concisely.
These hacks have varying levels of time spent improving an article, but taking that time and dedication will pay off immensely. Google is always changing, but these factors are so significant that they’re not about to change any time soon. So make sure you take advantage of them at every turn.