5 Tips In Making A Strong Fundraising Video In The Age Of COVID-19

Whether you are a non-profit organization or a for-profit company, money can be one of the sore spots for businesses. With the coronavirus pandemic, that problem is even larger as many companies have been forced to close their businesses entirely. Even large food chains like Pizza Hut are closing due to these circumstances.

In these situations companies need answers and quick solutions. And one of the best methods that comes to mind is fundraising videos. These are powerful tools to help spread awareness and bring people together to support a charity or in some cases a locally owned business who is struggling to get by.

The only catch is these take time to create and it can be a huge gamble still as people may not care or could afford to support individuals. Especially with the external stress and financial strain that this pandemic is bringing.

So in light of all that, I’ve put together 5 tips that can help you create a stronger and more compelling fundraising video. Though these tips, you can create a campaign to spread awareness and hopefully get some support from all of it too.

Use What You’ve Got

Professionals and amateurs alike in video have had to take a step back in terms of video content. Television networks that usually have massive production budgets have had to settle for lesser quality equipment compared to what they’re used to have. This can also affect businesses especially if your office has some decent video tools that costed a small fortune.

We’re all in this situation and it makes sense that you have limited resources. In those situations, make sure you are leveraging them. If the best camera you have is the one on your phone, take advantage of it. Even if it’s not up to your standards of an ideal video, this makes things more authentic and relatable to your audience.

Edit Your Videos

This goes without saying, but I’d like to focus on the type of editing as well. People think that editing is cutting out unappealing parts and that’s it. While editing is that, you may also want to consider putting in captions or using templates for your videos to make them pop out.

Captions are especially important if you plan to share the video on social media platforms. Most people typically watch videos with the sound off and editing in captions can help with people who can now read along.

Show Your Impact

Whether you are a small or medium sized business or a non-profit, you have made an impact on your community in some way shape or form. Use this video as an opportunity to show that to other people. Even if the first viewers are people who know who you are and what you are about, the goal is to spread more awareness.

And chances are the people they’ll share this to are going to be with people who have never heard of you. So this provides you with an opportunity to educate people with what you’re all about.

Keep It Short And Clear

This is another standard tip, but it is still important to cover.

First, you want your video to be kept short as our attention spans are getting shorter and shorter. Albeit maybe this pandemic has caused us to be more patient, but you still want to be keeping it short. Overall, you want your video to be between 30 to 60 seconds long. That’s long enough to get your message across.

And while that is a very small window, one way to cut back on time is to have a clear message and to focus on that. This clear message should be revolving around the action that you want people to take.

Share A Story

The final tip is another classic one and that is to share a story – your story. There is normally deep personal reasons for the things that we do. You want to be figuring out what that is and telling that through this video. By doing this, you’ll create a lasting impression on other people.

Cultivate Relationships Through Videos

Whenever you create these types of videos, it’s important that you give back in some fashion. You want to be building long-lasting relationships through these videos after all. Keep in mind you don’t need to do a lot. A simple “thanks” can work or a small gift can go a long way.

This goes to show that even if the video isn’t the best you can make, it can still make a lasting impression. Focus on your message and format your video in a way to make it short and impactful and you can create compelling content that way.