What makes a Great Website Great
A website today is essential for any kind of business to grow. But what’s even more important than a website is having a quality website. With branding becoming more personable and authentic, you want to make sure that a website speaks to your audience amongst other things.
Mind you, this isn’t an expensive thing to do, though you do have to focus on specific qualities. These qualities take time to build, but I will be sharing with you details on what those qualities are and how you can build them.
Functional And Focused
The first quality is that the website you are building is focused on one thing and does the job well. If you plan on building a blog you want to make sure that you have a plethora of content available for people and can keep providing content on a consistent basis.
If your website is going to serve another function like providing an app or a specific service like job postings, you want to be sure you have things in place for that. Make sure you have information about the app or even a desktop client of the app users can access. For the job board, make sure people can seamlessly post jobs and people can view them properly.
The key is to make sure it can do what’s intended and does it well.
The big question to ask yourself when looking at a website is can you find the information you are looking for with little effort? How quickly and easy you can find what you are looking for, the more people will enjoy this website.
Remove the guesswork and the wonky navigation. Keep it simple in function. People will love your site for that.
A Modern Design
Website design has come a long way and has changed a lot over the years. You want to make sure that the website you are building is on that same level. This is a simple thing to do if you are using sites like WordPress to build your website. They’ll keep up with latest trends and have modern designs and plugins too.
Another sign of a quality website is that it’s optimized for any screen. Many people are using phones for browsing these days so you want to make sure your site looks good on phones. If not, you’re losing out on a large audience.
To do this is simple too. If you’re building a WordPress site, most of the websites are going to have functionality for any device. Similarly, most modern themes are going to have this functionality since it’s a requirement these days.
Content isn’t always about it being well-written. Of course, you want your content to be engaging and well-written, but it also needs to be accurate, fresh and communicated with clarity. You want the content to be easy to read which means you want simple words and short sentences and paragraphs.
With that said, you also want to make sure there aren’t any spelling mistakes and that you are linking sources when it’s relevant.
What I mean by this is whether your website can scale up along with your audience. You want to make sure that if your website gets an influx in visitors that your site isn’t going to break down from it.
This isn’t something that you can test but my suggestion is to look at your back-end database, APIs, and services to see how much you can scale.
Speed is another big contributor to quality sites you want to be looking into. When you are first building a website, speed isn’t a huge concern. But once you get into month one or two, you ought to be working on the speed and performance of the website. The key is to make sure the website loads in under two seconds. If it can’t, it’s too slow.
The last quality to cover is that the site is secure. This is the most important aspect of a site since you’ll be gathering data at some capacity. Pair that up with the number of breaches occurring, people are looking for more security and protection when visiting sites.
How you can have a more secure site is by ensuring that you’re focusing on the qualities mentioned above. If you are building your website consistently, that tells people you are on top of things should any issues arise.
Some other specific things you can do with your website is to make sure if you are asking for personal information, you are following security rules.