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Ransomware As A Cyber Weapon Of Choice

With many business ventures having high chances of failure in the early years, businesses rely on lessons learned to improve their odds of survival. Businesses do this by analyzing what went right or wrong and adapt based on those results. This kind of model shouldn’t just be applied to business ventures but to many industries …

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Unlisted YouTube videos and Security for July 2021 Update

Due to security vulnerabilities identified by YouTube and Google changes are coming to your ‘unlisted’ YouTube videos.  Effective July 23 2021, YouTube will be altering all of these videos, and making them private. What is an unlisted video? Occasionally – you’ll upload a video to YouTube, but before making it public, you may want to …

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Best Social Media Management Tools of 2021

In this time of social media marketing, there are hundreds of tools and software with features capable of helping you in managing your social media platforms. Social media management tools ranging from Buffer to Sendible can assist you with social media creation, collaboration, planning, scheduling, sharing, analysis, and more.

Social media platforms like Facebook, Twitter, Pinterest, and Instagram have millions of users on a day-to-day basis. A cohesive social media presence allows businesses of all sizes to communicate to their customers where they stand. With so many platforms available out there, managing multiple social media platforms can be an absolute nightmare.

Business owners are required to invest a lot of time and energy in creating/writing a post and scheduling the right time to post content throughout the day. As a result, this is not feasible for businesses that operate with a handful of employees. With that in mind, businesses have now turned to social media management tools that permit them to create a comprehensive social media strategy where they can manage all platforms from one place.

6 Key Components for a Cohesive Brand Identity

Better Websites

Just like your personal identity makes you unique, your brand identity is the “special sauce” that sets you apart from every other competitor on the block. But what is brand identity? What does it have to do with design? What elements contribute to a cohesive brand identity?

We’ll kick things off with defining a ‘brand identity’. “Brand identity” is the collection of all elements (name, logo, slogan, image, website) that a company relies upon to deliver the right message to its customer. Other words like brand image and branding are often used interchangeably with brand.

Brand identity isn’t just a logo or an advertising campaign; it’s the way a brand presents itself to the market and connects with its audience. It covers a wide range of things, starting with product design, through promotion/advertising and ending with customer support. Market giants like Amazon, Apple, and Google have created a solid brand strategy over the years and have established themselves as strong competition for both large and small businesses through their powerful brand presentation.

Brand constitutes the promise you make to your customer and the experience that you provide them through your products and services.

Video Production: Top 5 Tools Checklist For Beginners

As a part of a holistic business approach, Video has become one of the top tactics dominating the social platforms and most importantly brand marketing. “Video marketing” is the effective use of videos to promote and market your product or service, enhance involvement with consumers and clients, and reach your audience quickly. Over the last three to five years, we have seen a surge in the popularity of video production where small and large businesses have been taking advantage of video to increase brand awareness, boost traffic, grow revenues, and influence buying decisions. Statistics show that more than 50% of customers prefer to watch more video content from a business they support (HubSpot, 2018).

Core Web Vitals are Coming for Your Site

Web vitals and the Google Search Algorithm We talk a lot about on-page seo, and the impact of good content, keywords, and page structure. Without a doubt these are all significant factors when it comes to site quality. Google’s new ‘Core Web Vitals’ metric (found at https://search.google.com/search-console) will soon flip things upside down. Or will …

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How To Make Videos Quickly, At Home

With stay-at-home orders, lockdowns, and social distancing are still being enforced, it’s in all likelihood that you’ve had to work from home. Having to adapt to all this can be difficult, especially with the fact we’re all in a pandemic together weighs on our minds. All of this can compound to campaigns not going as intended or you’re lacking the usual equipment and resources to do your work at the same level of quality. These days people can understand that since we are in the middle of a pandemic, but here are some improvisation strategies to help you during these situations.

9 Apps To Decrease Anxiety And Improve Mindfulness

Whether we are in the middle of a pandemic or not, there have always been mental issues. People experience anxiety or that are struggling to be mindful. And while these are common occurrences, finding methods to soothe them over no matter how frequent they are is important.

We can all afford to be more mindful and considerate of others. Not to mention handle our own anxiety if need be. There are many ways for us to achieve that, but one of the best is through various apps. Below, I cover some of those apps and what they can do for you.

The Simple Guide To Instagram Success

With more people stuck in their homes, people have been indulging in all kinds of social media platforms. TikTok is something that has risen in tremendous popularity, now in over 150 coun-tries and 1 billion users. That said, other companies are still thriving and are still relevant as ever. Instagram being one of them.

Now since this pandemic, there have been some changes. Because more people are stuck at home, there has been a rise in spam as well as misinformation and the platform has been cracking down on them.

What is SEO and what are Agencies Selling you?

In 1998, “SEO” or “Search Engine Optimization” was a technical term that meant ‘get your site on search engines.  At the time, Altavista, Google, AOL and Yahoo curated lists of websites driven primarily by scraping content and allowing users to search for terms found on the page.

At the time – it was the wild west.   Hidden text, graphics, html tags and metadata hacks allowed site owners cut-throat access to the first page of search.  But over the last 10 years, the search experts have weeded out those hacks, and now use a combination of experience, computer learning and even AI to best match searches with pages.