Blog

Keeping Up with Important Google Analytics Changes in 2023

Let’s get to the point: on July 1st, 2023, Google will discontinue Universal Analytics – which has been the standard for web tracking since 2012. It is time to upgrade. It is no secret that online marketing analytics is an integral part of measuring your SEO strategy. For many years, businesses and marketers have been …

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Consistent Content is a Key to Effective Online Marketing

There are a lot of factors that contribute to successful online marketing. One of the most important keys is a model of consistent content. The goal of consistent publishing of content is not to be loud and overwhelming. It is a public appearance that states that you are present, available, and actively invested in your …

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Top Three Ways Businesses Benefit from a Technology Audit

When was the last time a comprehensive technology audit was done? For many business owners, the answer is normally that it’s been several months or over a year or it has never happened at all. If that is the case, then there are good chances that the business is highly vulnerable to cyberattacks, ransomware, phishing …

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5 Steps to Create a Business Continuity Plan

According to an entrepreneur article published in January 2021, 20% of small businesses will fail in their first year of operation. This is on top of 50% of them failing within the five-year mark. While the reasons for these failures vary between cashflow issues and leadership, one of the key issues revolves around company’s inability …

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Digital Marketing Strategies for Businesses

Marketing strategies are changing exceptionally fast, even for professionals. It isn’t that the basic principles of marketing are different; marketing has always been about connecting with a target consumer. However, the rules of engagement have forced businesses to adapt and shift from standard ways of thinking. We used to admire our freshly printed business cards, …

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IT Consulting Services for Businesses

One of the growing trends in the IT industry is the IT consulting services that are now available for businesses. These services are fantastic for businesses that are looking to expand their business, want to make the most out of technology, or are preparing for a massive data migration project. However, the growth of this …

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Signs You Need Managed Marketing Services

Marketing has changed significantly over recent years. Not in terms of importance, but in the complexity of online services that are now the centerpiece of a marketing strategy. Businesses are now expected to produce regular content to engage their market via the many online platforms we use daily on our devices. How businesses execute their …

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In-house Versus External CTO

Technology continues to change and grow in the industry as innovators launch new products and services to enhance the lives of thousands or millions of people. For any business to be thriving and expanding in today’s business landscape, it’s essential to stay current with the latest technology and adapt to market changes. There are several …

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The Cost-Saving Benefit of Managed Marketing Services

A pain-point experienced by many SMBs is the struggle to dedicate adequate resources toward marketing. While the need for effective marketing is apparent in the competitive landscape, it can feel daunting due to the complexity of solutions and the uncertainty of cost. When budget constraints play a role in decision making, it’s also important to …

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Network Outages – Causes and Prevention

Every business would prefer to keep business going as usual, but with today’s technological landscape, it’s simply not possible. There will be outages, delays, issues, natural disasters, or other unforeseen circumstances that cause disruptions. These disruptions will result in loss of income or profit and more cost to fix. There are several kinds of outages, …

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