As a part of a holistic business approach, Video has become one of the top tactics dominating the social platforms and most importantly brand marketing. “Video marketing” is the effective use of videos to promote and market your product or service, enhance involvement with consumers and clients, and reach your audience quickly. Over the last three to five years, we have seen a surge in the popularity of video production where small and large businesses have been taking advantage of video to increase brand awareness, boost traffic, grow revenues, and influence buying decisions. Statistics show that more than 50% of customers prefer to watch more video content from a business they support (HubSpot, 2018).
Web vitals and the Google Search Algorithm We talk a lot about on-page seo, and the impact of good content, keywords, and page structure. Without a doubt these are all significant factors when it comes to site quality. Google’s new ‘Core Web Vitals’ metric (found at https://search.google.com/search-console) will soon flip things upside down. Or will …
With stay-at-home orders, lockdowns, and social distancing are still being enforced, it’s in all likelihood that you’ve had to work from home. Having to adapt to all this can be difficult, especially with the fact we’re all in a pandemic together weighs on our minds. All of this can compound to campaigns not going as intended or you’re lacking the usual equipment and resources to do your work at the same level of quality. These days people can understand that since we are in the middle of a pandemic, but here are some improvisation strategies to help you during these situations.
Whether we are in the middle of a pandemic or not, there have always been mental issues. People experience anxiety or that are struggling to be mindful. And while these are common occurrences, finding methods to soothe them over no matter how frequent they are is important.
We can all afford to be more mindful and considerate of others. Not to mention handle our own anxiety if need be. There are many ways for us to achieve that, but one of the best is through various apps. Below, I cover some of those apps and what they can do for you.
With more people stuck in their homes, people have been indulging in all kinds of social media platforms. TikTok is something that has risen in tremendous popularity, now in over 150 coun-tries and 1 billion users. That said, other companies are still thriving and are still relevant as ever. Instagram being one of them.
Now since this pandemic, there have been some changes. Because more people are stuck at home, there has been a rise in spam as well as misinformation and the platform has been cracking down on them.
In 1998, “SEO” or “Search Engine Optimization” was a technical term that meant ‘get your site on search engines. At the time, Altavista, Google, AOL and Yahoo curated lists of websites driven primarily by scraping content and allowing users to search for terms found on the page.
At the time – it was the wild west. Hidden text, graphics, html tags and metadata hacks allowed site owners cut-throat access to the first page of search. But over the last 10 years, the search experts have weeded out those hacks, and now use a combination of experience, computer learning and even AI to best match searches with pages.
These days, businesses need to make major changes in their businesses. Beyond COVID-19, business itself has always been an ever-changing beast. That much is true when it comes to video marketing.
Video marketing is a concept that is taking the marketing world by storm. Before this pandemic, it was already popular and a marketing staple to have down pat. However studies that have looked into behaviour of media consumption since the outbreak shed more light.
For both service-based and product based business it can seem like things have slowed down or have come to a halt. Many businesses early on have experienced that and have either closed down or are struggling right now. But the reality is that, things haven’t really slowed down. Rather, there has been a shift in where we ought to be focusing on.