As cyberattacks keep rising year after year, the more need small businesses should have in formulating a backup plan and contingencies to recover from disasters. There have been several examples over the span of years where organizations experienced attacks and had to shut down their business for a period of time – or worse, indefinitely.
Even in the cases where businesses suffered down time and were able to recover, the fact still remains that their business lost revenue, and their brand image was hurt as a result.
Every one of the attacks is a reminder these days that you could easily be in that same situation. Cyberattacks don’t discriminate — and since you can’t predict what will happen in the future, it’s essential that you take steps to have proper backup plans and have a way to recover from them if it ever happens.
Why Have A Backup Plan?
Aside from what is mentioned above, there are some key reasons to consider having both a backup plan and a plan for disaster recovery. One way to be looking at it is having these plans in place ensures that you maintain great customer service, a central part to making sales and of course maintaining trust.
Small businesses need these things as they are working with fewer resources than bigger corporations who have large staff and surplus cash to take these attacks. In the case of small businesses, a single attack or several small ones could kill a business.
You Stay In Service
But getting into the details, one core reason is that you’ll be staying in service at some capacity. If your website is down for whatever reason, customers will be quick to go to another site as simple as that.
Even if you have the greatest sales team you could ever imagine, sales will not happen if the business is offline – due to hackers or natural disasters.
All of this can be mitigated when you have backup plans and a way for your business to keep running even if there are some interruptions.
The second core reason to have a backup plan is to maintain trust. As mentioned above, these tools are a means of providing great customer service.
From a sales perspective, trust is a critical element. Trust has to be worked hard to be earned, but it can also be eroded very quickly when mistakes are made. For example, several big businesses were hit with cyber attacks. Companies like the Colonial Pipeline company, CNA Financial, and JBS USA. Even though their customers aren’t always individuals, you can still imagine how trust was eroded from these businesses.
After all, in these instances, these businesses paid millions in ransomware and talked about the breach several months later.
They hid the fact they were attacked and compromised a lot of information.
Imagine if that happened to your business. Hundreds of customers’ personal and financial information compromised and you spent several months not telling them there was a breach.
No customer in their right mind would trust you if you did this. They’d lose confidence in dealing with your brand.
But the thing about those attacks is they could’ve been prevented and you can do the same by putting these tools in place. Having a way to recover when disaster strikes and a backup plan for your data can ensure that trust isn’t going to be misplaced.
Having A Plan Is Great Customer Service
Thanks to technological advancement and innovation, backup plans are fully possible to do and set up.
They provide a strong counter against all of these attacks because you’re only a few clicks away from reverting back to your original state if anything bad was to happen. These sorts of plans remove all the reactive actions that people would normally take in these positions and instead put the power back into you through clear options.
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