Blogging is one of the most important marketing tools of this decade. People turn to the web for news, information, and products. Without a visible website, your company can fall behind the competition and fail to stand out from the crowd. Putting into practice professional blogging techniques can transform your visibility and give you the edge you want.
Here’s a few techniques you might want to implement starting today.
Use Captivating Titles
Which grabs your attention more, “how to wash your car” or “4 ways you can wash your car and save the environment”? Obviously, the second title directs you towards a specific idea and makes you want to know more. A captivating title creates more interest in your topic, even if the niche is saturated. Search engines and readers will be drawn to your blog without even reading so much as a paragraph, when you use creative titles.
Keywords help index your blog and improve visibility within search engines. However, the key ingredient is high quality informative copy. Your keywords should naturally flow into the content. The better copy you publish, the higher your visibility will be.
No one likes to read the same thing more than once. Blogs that do little more than repeat or rehash old content won’t keep their audience interested for very long. Step outside of your comfort zone and experiment with topics you haven’t yet to really step up your visibility and user engagement.
Images, infographics and video contribute to a more engaging website across the board. Make sure that the images relate directly to your blog topic. Roughly, 90% of all information is visually translated to the brain, which means the more images you can use the better.
Make the most of your platform and enjoy greater visibility by using these techniques on your blog.