Best Practices for Brands using Instagram Stories

Instagram TV or IGTV is in the wings, and many businesses haven’t even considered Instagram Stories as a part of the Insta offering.  Now Instagram is making video an even more important part of their strategy, so why not get in on the ground floor with Stories!

Like Snapchat, Instagram uses stories feature to draw in more viewers. Instagram Stories had an increase of 50 million users just over the past few months, making it one of the best platforms for brands to use to engage with their audience.

Here are a few best practices for using videos on Instagram Stories to attract attention from your audience.

  1. Highlight your product

Pictures do OK with showing your product, but its videos that can translate their value. Don’t’ just rely on pictures to show your products or describe them. Feature clips of your products in motion, rather than just pictures of it. You can even use brand ambassadors to do this for you on their stories and attract even more attention all with a simple video.

  1. Offer a Limited-Time Promotion Video

As a product or giveaway promotion draws closer, think about using an Instagram Story to create a sense of urgency around your promotion. Host a limited-time promotion even to offer special discounts on your products. Maybe you can even use these events to share some swag from your company. This also gets more followers to like your account if they like what they see.

  1. Create a story that resonates with your audience

The type of content that works well with a variety of audiences is story-telling. Build a narrative around your product and brand through video. Plug your products, but be sure to create a fascinating narrative that reflects the parts of your brand that you know your audience resonates with.

  1. Share big news

Once you have Instagram followers, you will also want to keep sharing content with them. Sharing industry-related news keeps your followers up to date with what your company is doing and helps promote your brand in a big way.