Every website has one—the Call to Action (aka CTA). It is the only thing that stands between business owners and making the sale or capturing important customer information. Designing the perfect CTA button, therefore, is critical to the health of any business. Why Buttons Are Important? All CTA’s funnel into one single point—the button.…
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Building a website is no simple or inexpensive task. Quite to the contrary, in fact. Building a website involves forethought and a well-planned budget. To avoid some of the unintentional costs of building a website, consider the following tips and stay on budget in the process. Get Organized Nothing fast-tracks high fees quite like disorganization.…
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Every year the internet changes which in turn changes the trends of website design. Let’s take a look at the best and worst practice for 2015 web design down below. Worst Practices Clickbait – Clickbait is the worst. It distracts from any quality content on your website and takes away from your design. Avoid it…
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Unless you’ve been living under a rock for the past few years, you know that social media is the key to greater brand awareness. You also are likely familiar with the fact that trends in the online world are constantly changing. Everyone wants to win at social media, and this year has been no different.…
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Social media is by far one of the greatest tools available to small businesses. Statistics show that the average person spends over three hours daily on various social media sites. This is an incredible marketplace to tap into if you haven’t already done so. Gaining exposure for your services and products can be done with…
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Social media marketing has quickly become one of the most highly sought after tools for web marketers. The ability to capture attention from various visitors without much work or investment on your part, is obviously intriguing. However, is it the most powerful tool at your fingertips? Our answer is yes. To defend our position, we’ve…
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Video is the internet’s new content medium. Platforms like YouTube have encouraged young and old alike to share their personal content in a worldwide platform. Mobile phones have also increased the use of video, as everyone has access to a recording device. But there are even more reasons why having video on your website is…
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Every association needs an online marketing plan to help share their goals and visions with membership and potential partners. Here’s an infographic to help you get started building your plan! How to Create an Online Marketing Plan for Associations and Non-Profits
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What defines a good design? Is it an in-your-face colorful website, unmistakable even by the novice web user? Or is it something more subtle and understated? Most designers would argue it’s a mix a both, which is precisely what invisible design is all about. Let’s take things up a notch by defining exactly what invisible…
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Typography is an art. It also so happens to be the primary way through which we communicate information. From websites to television to billboards, typography represents a mood and style that further solidifies the message the text itself holds. Unfortunately, many web designers treat typography as a one-size-fits-all process. Doing so leaves so many opportunities…
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