Video Lenses / optics background

Planning your Video Marketing Strategy

You have finally jumped on to the video marketing strategy game. Congratulations! Armed with a good budget you can move forward and create game-changing videos that capture your audience’s attention, get you higher in search engine rankings, and convert prospects via a sales funnel. To take it to the next level, you need to develop…

Top WebSite Functions and Features

Functions of a good website

If you’re looking to learn about the functions of a good website, then you’ll certainly want to read on! The top functions of a good website aren’t to be confused with the ‘top features of a good website’ – because without usability, speed, site construction, proper data, accurate contact information, and good overall design –…

Cube shaped boxes with social media brands. Image courtesy http://www.poweredbysearch.com

Why Social Media Channels are Important

If it isn’t broken, don’t fix it. That’s the motto most businesses take to social media influence. If you’re new to the world of social media, you could be wondering why it is so important you use it. Today we’re breaking down a few reasons why social media is important for all businesses. You Increase…

Facebook likes

Do Facebook Ads work for Small Businesses?

Small businesses have mixed results on the platform and the answer to the ‘big’ question is one with many answers.  Here are some things to consider, and some of the factors that can impact your successes. Facebook offers a number of promotional options. From the ‘Boost Post’ functions – to outright targeted advertising.  Choosing between them…