Marketing

5 Effective Strategies to improve Clickthrough Rates

Ladder to success - Marketing Strategies and Execution

In the marketing world today one of the most important factors for success is clickthrough rates. As mentioned in our piece on online marketing strategies that’ll make you a marketing unicorn is having a solid clickthrough rate: “Yes, organic Clickthrough Rates do matter. And they matter now more than ever.” But why?

5 Hacks For Making Better Videos (Backed By Psychology)

Video Camera Tips

Video is one of the biggest markets that people are still trying to crack in the marketing world. While some businesses have managed to make videos that garner thousands of views, some struggle to get even a few hundred.

Whatever boat you are in, the strategies I’ll be discussing will help in either case. If you’re established, these strategies will help you to stay fresh, hold interest and grow steadily. And if you’re behind, these strategies will help you climb up and get the attention you are looking for.

Strategic Planning for Digital Marketing

Web, Digital Marketing and SEO

Many marketers live in the moment instead of plan ahead for their digital marketing strategy. But is that really the best approach? The best digital strategist think it isn’t. A more strategic planning approach to marketing and digital marketing improves a brand’s likelihood of success in the future. Not that you can’t get results from an ad hoc strategy, but you can get far more from a strategic approach.