Marketing strategies are changing exceptionally fast, even for professionals. It isn’t that the basic principles of marketing are different; marketing has always been about connecting with a target consumer. However, the rules of engagement have forced businesses to adapt and shift from standard ways of thinking. We used to admire our freshly printed business cards, …
Marketing has changed significantly over recent years. Not in terms of importance, but in the complexity of online services that are now the centerpiece of a marketing strategy. Businesses are now expected to produce regular content to engage their market via the many online platforms we use daily on our devices. How businesses execute their …
A pain-point experienced by many SMBs is the struggle to dedicate adequate resources toward marketing. While the need for effective marketing is apparent in the competitive landscape, it can feel daunting due to the complexity of solutions and the uncertainty of cost. When budget constraints play a role in decision making, it’s also important to …
Like many industries, marketing has seen significant evolution through the advent of online technologies. The range of expertise required for a full-scale marketing strategy can stretch broadly due to the endless platforms and methods of connecting with a target audience. With these changes, the options for how to implement a marketing strategy have increased beyond …
Everyone knows that social media is where it’s. If you want your company to grow, you need to leverage its power. But how can you use this tool to its fullest? Yes, the number of follows, shares, and likes are important, but the credibility of a company isn’t determined solely by these metrics. Today, social …
The big goal for any solo brand or company is to become an influencer. While the term influencer is subjective, the ideas revolving around influencer marketing are alive and well. This form of marketing is something many people still talk about today. In fact, it’s more or less the mainstream marketing tactic that many companies …
When starting a business, there are a lot of things to consider, almost to the point that someone can feel overwhelmed. But don’t worry, there is ample support for small businesses and people aspiring to start a new one. As an example, here is a list of some excellent resources. These resources are completely free …
Email marketing is still a viable and lucrative strategy for businesses to consider. According to Radicati Group, well over half of the world population still uses email, and over 293 billion emails are sent every single day. And those numbers are only expected to grow as more people get Internet access and start businesses. It’s …
In the marketing world today one of the most important factors for success is clickthrough rates. As mentioned in our piece on online marketing strategies that’ll make you a marketing unicorn is having a solid clickthrough rate: “Yes, organic Clickthrough Rates do matter. And they matter now more than ever.” But why?
Video is one of the biggest markets that people are still trying to crack in the marketing world. While some businesses have managed to make videos that garner thousands of views, some struggle to get even a few hundred.
Whatever boat you are in, the strategies I’ll be discussing will help in either case. If you’re established, these strategies will help you to stay fresh, hold interest and grow steadily. And if you’re behind, these strategies will help you climb up and get the attention you are looking for.