On-Page Optimization

What is SEO and what are Agencies Selling you?

In 1998, “SEO” or “Search Engine Optimization” was a technical term that meant ‘get your site on search engines.  At the time, Altavista, Google, AOL and Yahoo curated lists of websites driven primarily by scraping content and allowing users to search for terms found on the page.

At the time – it was the wild west.   Hidden text, graphics, html tags and metadata hacks allowed site owners cut-throat access to the first page of search.  But over the last 10 years, the search experts have weeded out those hacks, and now use a combination of experience, computer learning and even AI to best match searches with pages.

When will my site be on Google’s first page?

Title: How long does it take to rank in Google?

Every day one of our clients ask ‘When will my site be on google’s first page?’. Seo’s of ‘questionable’ repute will frequently ‘guarantee’ first page results in just weeks – but is it realistic? What impact does the content and keyword selection play in this? In short – how long does it really take to get to page one?

The 5 Best Online Marketing Strategies to Make You a Unicorn

Marketing unicorns are magical campaigns that are so effective they perform in the top 1-3% of 6 marketing campaigns. These campaigns deliver nearly half of the value of your total marketing efforts. To help you join those top 3%er’s we’ve listed a few of our best online marketing strategies for you below.

5 Free Privacy Policy Generators

One quick and easy way to boosting your SEO ranking in Google is to have a privacy policy page. Now, there are other reasons to have a privacy policy in the first place – like building trust amongst users and ensuring your abiding by the law in certain countries – but where people drag their feet is in the creation of privacy policies.

5 Quick Hacks To Boosting Your Google Rank

Google sends out plenty of bots to crawl over millions of pages and sites and there are hundreds of ranking factors to keep in mind. This is the environment that many businesses face when they are set out to rank on Google and it’s a huge challenge. But here are some key hacks to keep in mind. They are one of many techniques to boosting your authority on Google.

Trust Factors in SEO

Greg Scratchley Google Trust
Trust is a critical factor in Google's search algorithm.  How does your site stack up?  Are you trustworthy?  This week, Greg talks about the 'trust' factors that you can use to improve your overall position in the search results. Transcript follows So far in this series, we've talked a lot about details. But for this ...

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Handling Images in your SEO Plan!

Greg Scratchley Images
Images can be worth a thousand words, but it's up to you to define the ten or twenty that will best represent that Image.  Let's talk about images, and how they can work with your SEO plan! Transcript follows This week’s SEO Tip: An image isn’t worth a thousand words. There are two factors to ...

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Structured Data for SEO Gains!

Greg Structured Data
Structured Data provides a powerful way to create meaningful content for Search Engines and data aggregators.  With just a little code - you're able to associate citations and NAP sources, along with social sources directly with your site and content. Learn a little about why you need to be creating Structured Data elements for your ...

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