2018 Online marketing comes in many forms. When you’ve walked away from billboards (expensive!) and the Yellow Pages (what’s a phone book?) how can you target local markets? Online advertising through Google, YouTube, Facebook and other services allows you direct access to potential customers already ‘consuming’ content!
There are dozens of Social Media channels for you to use to gain additional brand exposure. Choosing where to focus your efforts has a lot to do with your target market, and the type of customer you are after. Facebook, LinkedIn, Twitter and Instagram all have their own benefits.