Social Media

How to Create a Google Brand Account

Google is the master of the internet. There’s no denying it. However, many businesses overlook the potential of its social media platform, Google Plus. Like other social networks, Google Plus provides plenty of room for businesses to connect with their fans and customers. Google Plus is unique in that it influences your SEO and traffic …

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Do Facebook Ads work for Small Businesses?

Small businesses have mixed results on the platform and the answer to the ‘big’ question is one with many answers.  Here are some things to consider, and some of the factors that can impact your successes. Facebook offers a number of promotional options. From the ‘Boost Post’ functions – to outright targeted advertising.  Choosing between them …

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Do I need to be on Facebook?

The Social Media Guide for Small Businesses There are dozens of ‘Social Media’ sites out there. “Do I need to be on [insert next big thing here]?” is a question we’re asked almost daily. Some businesses are a good fit for one platform, and a lousy fit for another. They all have merits, and they all …

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Winning at Social Media in 2016

Unless you’ve been living under a rock for the past few years, you know that social media is the key to greater brand awareness. You also are likely familiar with the fact that trends in the online world are constantly changing. Everyone wants to win at social media, and this year has been no different. …

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7 Best Social Media Practices for your Small Business

Social media is by far one of the greatest tools available to small businesses. Statistics show that the average person spends over three hours daily on various social media sites. This is an incredible marketplace to tap into if you haven’t already done so. Gaining exposure for your services and products can be done with …

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Online Marketing Strategy for Associations

Every association needs an online marketing plan to help share their goals and visions with membership and potential partners. Here’s an infographic to help you get started building your plan! How to Create an Online Marketing Plan for Associations and Non-Profits