User Experience

How To Respond To Negative Reviews

While reviews are great for SEO and you need them for various reasons sometimes they’re not all that great. Sometimes we get hit with some negative reviews. Whether it’s a bad experience or a lack of a feature, there are a number of reasons for why people post negative reviews. But what if I told you those negative reviews are all a good thing? After I explain how we ought to react and respond to negative reviews, my hope is for you to realize one thing: Bad reviews give you power.

Are you devoting marketing budget to online? Do you have a marketing budget?

A marketing budget is critical for a small or medium sized business. Without it - you're missing out on dedicated resources for brand exposure and customer acquisition. Online marketing is even more 'underfunded' by most businesses - despite the web being the single most utilized means of product research in use today. How much should ...

Read moreAre you devoting marketing budget to online? Do you have a marketing budget?

Trust Factors in SEO

Greg Scratchley Google Trust
Trust is a critical factor in Google's search algorithm.  How does your site stack up?  Are you trustworthy?  This week, Greg talks about the 'trust' factors that you can use to improve your overall position in the search results. Transcript follows So far in this series, we've talked a lot about details. But for this ...

Read moreTrust Factors in SEO