User Experience

10 Tips to Creating Great Content on your Website

In the entrepreneurial world, there is a massive demand for content creators. From tweets, Facebook posts, Instagram shots, and blog posts, companies and the public produce insane amounts of content. But while some people can get so wrapped up in creating content, many companies overlook some key things. Specifically, they fail to realize one big …

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How To Respond To Negative Reviews

Handling Feedback

While reviews are great for SEO and you need them for various reasons sometimes they’re not all that great. Sometimes we get hit with some negative reviews. Whether it’s a bad experience or a lack of a feature, there are a number of reasons for why people post negative reviews. But what if I told you those negative reviews are all a good thing? After I explain how we ought to react and respond to negative reviews, my hope is for you to realize one thing: Bad reviews give you power.

2019 Technology to Come!

A fun conversation between David Papp & Mike Blackmore about the outlook of technology in 2019. Check out the video!

6 Types of Marketing Video to Build your Brand and Engage with a Market

Every brand needs a video marketing strategy. However, video marketing is changing. Today is no longer just one piece of your strategy, it is a central role in your outreach efforts. To start out on the right foot, here are some of our most recommended types of marketing videos. The Product Demonstration This is a ...

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Are you devoting marketing budget to online? Do you have a marketing budget?

A marketing budget is critical for a small or medium sized business. Without it - you're missing out on dedicated resources for brand exposure and customer acquisition. Online marketing is even more 'underfunded' by most businesses - despite the web being the single most utilized means of product research in use today. How much should ...

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Who’s supporting your site? Please don’t say ‘I.T.’…

Greg Scratchley Mtek Running a Website
Small and medium businesses often outsource their web sites to the same people that manage their IT needs. That's like getting your butcher to buy your spouses anniversary gift. (Not there is a problem with that...of course) Websites are a marketing tool, and are best managed (if not by your own marketing organization) by an ...

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Trust Factors in SEO

Greg Scratchley Google Trust
Trust is a critical factor in Google's search algorithm.  How does your site stack up?  Are you trustworthy?  This week, Greg talks about the 'trust' factors that you can use to improve your overall position in the search results. Transcript follows So far in this series, we've talked a lot about details. But for this ...

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More content and Great Keywords, a recipe for SEO gains?

Greg Scratchley Keywords for Page Rank
The best way for your content to get found by users on search engines, is to have more content!  Learn about the impact of well written content and well chosen keywords. Success on search is about providing the content users need, and making it easy to find in their words.  Learn some tricks for creating ...

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