Edmonton Online Marketing Course

Under the Canada-Alberta Job Grant (CAJG)

Learn How to Create an Effective Online Marketing Machine

Government Subsidized Training: Only end up paying 33% of the Total Cost

The Edmonton Online Marketing Course is directed at individuals and small business owners who want to be empowered for their own online marketing efforts and would like to get a head start rather than diving in blind.
Traditional advertising (billboards, bus benches, yellow pages, flyers) are no longer relevant for today’s businesses. Learn how to create an effective online marketing machine that operates 24×7 to generate new leads, list building, and represents your organization.

The course content is broken in these key sections:

 Total of 24 Hours of Instruction from Industry Professionals

About the Canada-Alberta Job Grant (CAJG)

“The Canada-Alberta Job Grant is a training program where an employer applies on behalf of their employee(s) for eligible training costs.

Eligible employers are required to contribute a minimum of one-third of the total training costs for existing employees. Government contributes two-thirds of the cost to a maximum of $10,000 per trainee per fiscal year. If hiring and training an unemployed Albertan, up to 100% of training costs could be covered, up to $15,000 per trainee.

Individual employers will have a cap of $300,000 for the amount of grant funding they can receive per fiscal year. This ensures that funding is available for as many Alberta employers as possible.

Training Requirements:

  • total 21 instructional hours or longer per trainee per application
  • start within 6 months after receiving Canada-Alberta Job Grant approval
  • be completed within 52 weeks of the training course(s) start date
  • result in some credential (record of completion, certification, grade, etc.)
  • be incremental, meaning the training is in addition to the employer’s regular operational training and would not have otherwise taken place without the grant
    • this requirement does not apply where the trainee is an unemployed hire who requires training, upgrading or bridging before starting the job”

For more information, see the CAJG information page.

About This Course & Costs

Total Course Cost:

$8,949 + GST

Work Related? Receive 66% from the CAJG Grant!

Only $2,949 + GST

Group Discount Available: Book 2 Get 1 Free

Included in the Course Fee

  • Total of 24 hours of instruction 
  • Hands-on learning & instruction!
  • A certificate of completion for this course
  • Useful handouts
  • Your own lav mic
  • Your own stabilized smartphone holder
  • Your own Camtasia license
  • Access to our private Creator Community Facebook alumni group for ongoing discussions
  • Bonus! You will also get up to 8 hours of studio rental time in one of our 3 studios complete with recording and lighting equipment in addition up to 2 hours after the course for any custom support for help, questions or additional training you need.

Upcoming Marketing Courses

Get Trained for Online Marketing

Very Limited Seats.

Join one of our courses and learn how you can create, contribute, and/or manage your organizations online marketing efforts. No experience? Don’t worry we have instructors to teach and help you throughout the process.

COURSE 8L14
(Dec14 – Dec19, 2018)

Fri Dec 14, 10am to 4pm
Mon Dec 17, 10am to 4pm
Tue Dec 18, 10am to 4pm
Wed Dec 19, 10am to 4pm

Course 9A21
(Jan21 – Jan24, 2019)

Mon Jan 21, 10am to 4pm
Tue Jan 22, 10am to 4pm
Wed Jan 23, 10am to 4pm
Thu Jan 24, 10am to 4pm

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Corporate Branding (1Hour)

Create a Professional Visual Brand

Developing a professional visual brand is a cornerstone of any marketing effort. Without a strong brand, efforts to convince a consumer-base that you are legitimate and relevant can be a struggle.

  • Learn the importance of brand awareness and a cohesive package
  • Logos, business cards, letterheads,
  • Effective colour palette combinations, primary and secondary
  • Use of colours that invoke subconscious reactions (green means go, red means stop)
  • High contrast to draw attention
  • Implementing effective Call-To-Actions (CTAs) for maximum conversion
  • Resources available to help you achieve these goals
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Effective Messaging (1 Hours)

How to Communicate Your Message

We will teach you how to dial up your effectiveness by diving into the whys and hows of communicating your message. Investigate the nuts and bolts of successful, persuasive, confident communication.

  • Your organization is an expert in your field. Unpacking your knowledge and make it accessible,  understandable, and compelling for your potential clients.
  • Connect meaningfully with your clients and potential customers
  • Learn how to approach communication to become more tactical, strategic, and authentic
  • Overcoming communication issues and use it strategically
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Cyber Security (1 Hour)

How to Protect Yourself Online

We will teach you how to dial up your effectiveness by diving into the whys and hows of communicating your message. Investigate the nuts and bolts of successful, persuasive, confident communication.

  • Password management
  • Buying stuff online
  • Email / Links
  • Web surfing
  • Public WiFi / VPNs
  • Public WiFi / VPNs
  • Backups
  • Tune-ups, updates, upgrades
  • These help address the multitude of online risks with specific details on each with preventative habits and countermeasures.
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Web Design & Development (8 Hours)

Answering the “How Do I Do This?” Questions of Web Design

Websites are still a cornerstone of modern-world communication and business. People use them to inform & educate, to market & sell, to express & create and for countless other purposes. For whatever reason may inspire a website’s existence, there is someone behind it who had to pay for its development, to populate it with content and to maintain it. It requires at minimum a basic degree of knowledge and skill to keep a website fresh.

Our Course will Answer These Questions

  • How do you start the web design process?
  • How does web hosting work?
  • How do I get a web address/domain?
  • Can I make my own website?
  • How do I change/edit my own website?
  • What is WordPress and how to set-up your own website?
  • What’s a blog? How do I do it?
  • How do I measure the number of people visiting my website?
  • How do I increase the number of people visiting my website?
  • How do I integrate social media?
  • Website upgrades and updates?
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Content Generation & Video (6 Hours)

How to Develop Crucial Content to Keep Your Online Marketing Alive

We have developed a solid workflow for generating content easily. Most businesses struggle with what to put on their websites, what to post on all their different social media channels (Twitter, Facebook, LinkedIn, Google+, Instagram, YouTube), what is the purpose of a blog and what they should contain.

Video is an incredibly easy and powerful medium to generate relevant content that can be easily re-purposed to all of your channels and evergreened over time creating an amazing content library that will give you incredible Google juice increasing your search engine optimization (SEO) value in our very competitive online world. Everyone wants to be on that first page of Google and getting there doesn’t happen by accident. Getting there organically is achievable and our course gives you the knowledge to achieve this on your own.

We will guide you HANDS-ON through our model on our 4 steps for video success:

Content Harvesting

Development & Research

Many people struggle with how to create fresh and engaging content for their website and various social networks. Learn tools, techniques and resources to be inspired, and easily gather information for your own productions.

Learn the methods to find out what content users are looking for – along with tools and tactics to identify the best way to communicate with potential viewers. Get in front of your target audience.

Media Capture

Recording Session

Introductory level introduction to equipment, lighting and styles. Learn how to build your own studio on a budget or shoot on the go.  Take part in several video shoots, showing the application of discussed elements, and edit your own footage.  Use of simple editing solutions and introduce more powerful editing concepts for you to take away and explore.

Post-Production

Editing Your Video Content

Learn about industry leading and free software to edit and brand your recordings, or stream & record produced videos on-the-fly such as webcasting, webinars, YouTube/Facebook Live.

Publishing

Audience Building and Promotion

YouTube channel setup, the power behind transcriptions and closed captioning, SEO tips, how and why to post weekly on a schedule, and how to automate to maximum your return on investment (ROI).

Tactics and strategies to get your videos noticed, and a formula to extend the value of your production efforts across multiple platforms and to extended services.

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Online Marketing & SEO (4 Hours)

How to Ensure People Are Finding You Online

Isn’t it frustrating when you aren’t sure if anyone is finding your website? The truth is, any online marketing effort requires strategic skill.

There is a real science behind those websites that rank high on search engines like Google. Why is it that one website sits on page one while another website is hopelessly buried down the list of competitors.

We believe that educating you about the science of online marketing is a key to make progress in your online marketing strategies. If you don’t understand how it works, you won’t make the right decisions.

Our course helps address these topics:

  • What is SEO (Search Engine Optimization)?
  • Why is Google so powerful in the online marketing world?
  • What can I do to improve my website’s search ranking?
  • How can social media help improve my online marketing?
  • Why is my website content so important?
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Paid Ad Campaigns (3 Hours)

How to Set Up & Run Paid Social Campaigns

Setting up your own paid online ad campaigns through platforms such as Facebook, Google, Instagram, Twitter, and LinkedIn can be a money pit with disappointing results.Learn how to setup cost effective Facebook, Google, and YouTube ad campaigns.

Our course helps address these topics:

  • What is keyword research?
  • What is quality score?
  • What are negative keywords?
  • What are the different options?
  • How much should you pay?
  • What should your words say, images vs videos, and where should your campaigns direct people who click?
  • How to build effective landing pages with higher conversions.

OUR INSTRUCTORS

For as long as the commercial Internet has existed, members of our instructor team have been involved in developing websites, online marketing, and media capture. As the Internet has evolved, we’ve been actively growing and adapting to the latest tools and trends. We are designers, developers, and online marketing practitioners on a daily basis.

David Papp

Speaker, Entrepreneur, Tech Advisor, Cybersecurity Expert

Greg Scratchley

Online Marketing & SEO Specialist

James Rozak

Web & Graphic Designer

About Mtek Digital

Mtek Digital o/b Microtek Corporation started in 1991 and is a one-stop shop as technology and marketing advisors to Edmonton and area organizations specializing in web design, online marketing, and video production.

Founded by David Papp, a tech pioneer and professional speaker, specializing in Social Media, Cybersecurity & Privacy, Technology Management and Blockchain.

Testimonials

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