Why Your Business May Need a New Business Website
With a short search or two in Google, it’s easy to spot an outdated website that is in bad need of revamping. Small business owners often struggle to reconcile the purpose of having an online presence with the investment it often requires. However, the advantages of having a well-designed website far outweigh any money spent. A high quality and properly marketed website can engage virtually any audience, generate leads, and inform customers 24/7.
So how can you determine if your website needs to be updated? Aside from a failure to generate new leads or sales, what other signs might there be that your website desperately needs updated? Read on to see how your site stacks up against the signs.
1. Your Design is Unattractive
Take a second to browse over to your website with an unbiased eye. What do you see? Is the layout hard to read? Is your color combination distracting? Do you immediately want to close your browser? If so, it might be time for a new website.
2. Your Content Isn’t Consumer Focused
Your web content has a good deal to do with the sales you generate. If your web copy is unappealing to your target customer, you simply won’t experience the results consumer focused copy can bring you.
3. Your Search Ranking Has Dropped
If your website is buried deep within Google’s search results, it’s definitely time for a new website. If people can’t find your site, there really isn’t any reason to keep it alive. Revamping your online presence can position you higher in the search results and give you a better chance of making sales.
4. Your Website Isn’t Mobile Friendly
Recent changes to Google’s algorithms and the way people search for businesses online, has made it more important than ever to have a mobile friendly, or responsive, website. If yours isn’t, then it’s time to make the change.
Is it time for a new business site? Then contact us today, and let us help you breathe new life into your online presence.