Site optimization, site popularity, and link popularity affect the search engine ranking of your website. Your goals should be making your website as accessible as possible to search engines and allowing your website to be found easily by your target audience. Advertising your website is very important and getting the word out without breaking the bank is just as important.
The best place to start linking your website is free web directories. Go to Yahoo and the Open Directory, which is used by Google and add your link. These are the best and biggest directories because they produce large amounts of traffic. Add your links to other web directories on the Internet as well. Ensure that you choose industry-related categories that match with what your website is about as this will attract the right visitors.
Webmaster forums are another place where you can list your website. Once you sign up to a webmaster forum, you can enter your website URL to get feedback from other webmasters and users. Search the Internet for forums and post a link to your website.
Search for websites and ask them to link to yours. How do you find the right websites? You can simply search sites that are related to what your website is about, look in Yahoo or Open Directory, or discover who is linking to both you and your competitors. After you have created a list of these websites, ask them to include a link to your website. Calling the company or sending an email are the simplest methods. Remember to explain why they should link to your website. You can also let them know that you would be interested in a link exchange where you would link to their website as well.
Creating interesting articles and press releases is another effective way to advertise your website for free. Do an Internet search and find websites that are related to your industry. Article banks, such as Go Articles or press distribution services like M2.com and Pressbox are good places to start. Ensure that these websites will accept your content without a fee. It’s also a good idea to write a short, but informative biography about you and your website. And of course, remember to include a link to your website too.
Advertising your website in as many ways as possible is very important, but creating good content is also vital. Keeping your website up-to-date with fresh, original content will allow your website to get higher web page rankings in search engines and increase your visibility on the Internet. It can also encourage other websites to link to you more readily.
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