Today, more people around the globe have access to smartphones than they do to clean water. That simple truth has led to a powerful reality—mobile behavior is tracked and scrutinized more than ever before. Designing for these mobile platforms requires special attention.
For businesses, capitalizing on mobile behavior is critical to making the most of marketing and web functionality. Determining what your target market does on their mobile device, how they use them, and what they’re searching for contribute to a more cohesive mobile marketing and web strategy.
The following are a few professional observations based on analytics carried out by Salesforce during it’s 2014 Mobile Behavior Report.
- Most mobile device users spend over 3 hours daily on their phone
- Accessing email, texting, searching the internet and social networking are the top uses for mobile phones
- Playing mobile games, listening to music and watching videos make up the remainder of uses
So what’s the takeaway for professional businesses? How can they make the most of this frequent use of mobile technology.
#1. Opt for a user-friendly format.
Mobile users look for easy to navigate websites when seeking information. If a page doesn’t load quickly and easily, they will click off and begin their search anew. Businesses do well to make sure their site is 100% mobile user-friendly before launching it into the cyber webs.
#2. Don’t make them think.
Most mobile users use their smartphone as a secondary device. That means they use their phone while performing other activities. Websites that force users to pay attention to get the most out of their content will lose visitors on contact.
#3. Engage users through video.
YouTube’s data shows that roughly 50% of all their users use their smartphone to watch videos. That signifies growth, and lots of it. Websites and businesses can take advantage of this niche by using videos on their site, thereby engaging every user who visits them.
Mobile web behavior should guide all websites in formatting and content. When it does, the results far outweigh the work it takes to stay up-to-date with what consumers want.