With stay-at-home orders, lockdowns, and social distancing are still being enforced, it’s in all likelihood that you’ve had to work from home. Having to adapt to all this can be difficult, especially with the fact we’re all in a pandemic together weighs on our minds.
All of this can compound to campaigns not going as intended or you’re lacking the usual equipment and resources to do your work at the same level of quality. These days people can understand that since we are in the middle of a pandemic, but here are some improvisation strategies to help you during these situations.
Even when we’re not in the middle of a pandemic, these strategies can also help you in producing videos within the comfort of your own home and quickly. Here are your options.
Leverage Social Media
For the fastest method out there, use the tools that you are given in this day and age: your phone, computer’s webcam and the internet. For quick videos, these cameras can record video directly and provide access to a plethora of social media sites that you can upload the videos to. Not to mention tips for making good videos.
Social media recognizes the importance of videos and the major leaders of the industry have made it easy for you to do all of this. Furthermore you have the ability to promote these pieces of content to have a further reach.
Beyond that all you need is a decent spot to record your video and have a plan for what the video is all about.
Re-Appropriate Your Existing Assets
Recycling content is something that I love doing and encourage others to do so as well. It’s the idea of taking a piece of content and changing it just enough that it’s the same, but has a different variation to it that still makes it feel new.
A common example of this is a blog article that goes into great detail about various tips and pairing it up with a video summary. However, due to this pandemic, many businesses have come up with creative ways of taking older content and forming it into fresh content. For example:
- For restaurant or retail owners, consider using high-res pictures of your businesses layout and either zoom in or crop that picture for new social media posts. Many companies have done this recently to remind prospective delivery and takeout customers what the ambience was like.
- Put together a group of photos, videos, or both into a compilation. Ideally take pictures and footage from 2019.
- Depending on your editing style for videos, consider taking a peek at the cut raw footage of a video and seeing if you can create something with that footage. The same can apply to deleted scenes from an interview and creating a second interview.
When it comes to content in video or pictures, there tends to be a lot of footage that doesn’t show up in the final piece. If you have that tendency, that can be an avenue for creating entirely new pieces of content.
Leverage Other Video Services
If you’re camera shy or don’t have the best setup for recording videos, there are other video services that you can take advantage of. For example, Lumen5 is a freemium app that allows you to convert text into video. The process isn’t all automated, but this can speed up the process of making videos in a timely manner.
The formats that Lumen5 creates are especially good for social media. It is also free to use, though does offer a subscription level where you can get access to varying sizes of stock photos, videos, and a music library. Not to mention you’re in full control of when the text comes on the screen as well as overall timing.
I’d recommend looking around for other video assisting tools. With more people stuck at home, more platforms are emerging to compete in these areas.
The final strategy to cover is through the use of templates. Video editors like Final Cut Pro and Adobe Premiere have templates that you can for various projects through sites like VideoHive and Motion Array. These templates you can install and immediately create high-quality videos for an affordable price.
These templates provide their own unique style and you can use them to manually build up on your videos. All that you need to do is insert photos or videos, switch out the text and music and there you go. You can even alter smaller things like the colors to make the video unique and new.
Make Videos Fast
Even though these methods will speed up the process of video creation, it’s still important to hold yourself to high standards. Videos are easy to make but making them engaging and effective videos for your brand is a whole other thing. Make sure you are spending some time putting together good videos and not leaving anything out.