Every single day we generate 2.5 quintillion bytes of data. That is a lot of data! And a good portion of that data is articles, social media posts, and other types of media.
Why am I saying this? Because when it comes to content for business, a lot of people think “why bother about it?” Or they say “that topic has already been discussed before.” And they are absolutely right.
However, if you want to be growing an audience and growing your business, content is crucial. But what is more crucial is being able to create a lot of content. And that can be challenging for many. After all, coming up with ideas for content can be a long process, especially if you’ve posted hundreds of videos or articles already.
Today I’d like to help with this issue by providing a solution. A solution that I take pride in doing on the regular. I call it recycling content and it’s helped me in many ways.
The whole idea with recycling content isn’t necessarily posting or reformatting an older post repeatedly on a single platform. It’s actually making small changes over a widespread area of the internet. That’s not to say you can’t go back to older posts and spruce them up, but in terms of creating newer and fresher content, you want to be hopping from one area to another.
How To Recycle Content In 3 Easy Steps
To do this, the first step is to have multiple presences on the internet. Whether it’s a series of websites in the same niche or being on various social media websites, you’ll need to have a spot in those areas.
The second step is to look at one piece of content and see what sort of ways you can repurpose that piece of content. This requires a bit of mental work and mapping out where your content will distributed.
And on the note this second step, this doesn’t have to exclusively apply to an article. Methods of recycling content apply to all sorts of things. Perhaps you sent out a tweet addressing an issue and it’s sparked a long conversation or got a lot of likes. You could use that as a premise to write an article, especially if people had questions. Or maybe do a video talking more in detail. Or you can do both and link your video to your article and vice-versa.
Once everything is mapped out, you can get back to creating content before posting in those areas.
Why Bother With It?
But why bother with all this? It sounds repetitive doesn’t it? For you, yes, but not necessarily for your audience. You see, people consume content in various ways. Some people prefer reading detailed articles while others like videos explaining the issue in a few minutes. Being able to facilitate those people increases your audience on those platforms which can only help you and your business.
Best of all, some people will actually click links and move from content to content. So even if it’s discussing the same topic, if you’ve made slight changes (i.e. gave a video summary linking to an article with more details) to each piece, your audience will be getting more value. And that’s what it’s all about in the end.
Recycling content is a saviour for many people. It’s a great tool in creating a pool of content ideas that you can pull from. Better yet, you can always return to your older posts and find new inspirations and ideas that weren’t addressed before. So take advantage of it!