What defines a good design? Is it an in-your-face colorful website, unmistakable even by the novice web user? Or is it something more subtle and understated? Most designers would argue it’s a mix a both, which is precisely what invisible design is all about. Let’s take things up a notch by defining exactly what invisible design is and what it isn’t.
What Invisible Design Isn’t
Despite the name, invisible design isn’t literally invisible. In fact, any good design is clearly visible. Users want to engage with your design, and the only way they can do that is through visible representations and graphics.
What Invisible Design Is
Concisely, invisible design happens on a subatomic level. The invisible gird that underlays the larger design contributes to a cohesive scheme. It also helps communicate specific messages. Ultimately, web design is there to support the message or theme of the website—not detract from it.
The finished pages on your website are there for an audience that doesn’t likely understand, or care to understand, what went into making the site. Color, spacing, and typography do not so much as cross the mind of visitors to your site. What they do recognize is when one of these elements is out of place.
How to Use It
Invisible aesthetics are there to create an emotional connection and encourage action. These aesthetics include text, image, colors, typography and icons. When blended together seamlessly, they form an attractive layout that even the most seasoned designers will be envious of.
There is literally page after page of tools to use to achieve the desired effect of invisible design. Image editors, drop shadows, and text effects are some of the more popular tools used for invisible design, but there are many more available. Discover the power of invisible design by implementing it in your website today.
For more, visit Designmodo