Editor Note: Though it is now 2021, and this article was written nearly 10 years ago, these key functions of a Good Website remain true! Fundamentals will likely always apply, and these are a solid set of fundamental purposes you should be addressing!
It is always a good idea for your business to have a website because it’s one of the most powerful marketing tools out there. Even the simplest website can generate business for your company, making your website well worth your time and money. But what should a good website do?
Tell Your Story
Your potential customers and clients not only want to know about your services and products, but also who you are as a professional. Talk about what you do and how long you’ve been doing it. Tell them why they should choose your company.
Answer Frequently Asked Questions
After running your company for a while, you begin to become familiar with certain questions that your new clients tend to ask. Include these questions on your website and provide detailed answers to each one. This will save you and your client valuable time.
Provide Clear Contact Details
Your website should provide at least one clear way for potential clients to contact you, such as a phone number, address or email form. For greater accessibility, include your contact details on each page of your website.
Making a good first impression builds credibility for your company. Ensure that your website exudes professionalism through streamlined design, concise copy, and partnership or membership symbols—this also builds a good reputation.
Highlight Your Services
Clearly outline and describe the products or services that your company offers. If potential clients or customers know exactly how your company can meet their business needs, you will continually draw the right visitors to your website again and again.
Expand Your Client Base
With search engine optimization (SEO), you can increase the visibility of your website and attract more visitors. Learning the techniques of SEO and applying them to your website will increase your pool of potential clients through the Internet.
Make You Money
Even if you’re not selling your services or products directly online, your website should always be making you money if it’s doing all of the above. That’s the bottom line.
Updated for 2017 – Click here for 5 Key Functions of a Good Website