What Is Responsive Web Design?

Responsive Design is a term that has grown into the global development and marketing vocabulary. It is a design philosophy by which websites “respond” to the device on which they are being viewed, optimizing for usability and behaviour dynamically, hence they are mobile device friendly.

Since the advent of the smart phone and tablet, web developers were met with the expectation to design websites that provide the best experience for users, regardless of the size of their particular device. Whether a visitor arrives are your website on a desktop computer, a tablet or a smart phone, your website should have the ability to responsively adapt to the specific size of the viewer’s screen.

In 2015, the move to ‘mobile-friendly’ design become a requirement rather than good-practice. Google created a standard by which all sites would be measured, and those that did not pass the test, would be de-ranked, or de-listed on mobile device (Android, iOS, Windows Mobile) google search results.

Since over 50% of searches are now made on mobile devices – are you willing to lose 50% of your website traffic?

Our Web Developers are fluent with responsive website development, and every site Microtek develops utilizes this technique to help you reach as many potential customers as possible.

Why do we build Mobile-Friendly sites?

  • As of April 21st 2015, Google has actively altered mobile-device search results in favour of sites that are mobile friendly
  • We want your visitors to view your website in the best possible way for their specific device or screen
  • As much as 50% (or more!) of your website traffic is likely to be viewing your site on their mobile device or tablet

Without responsive design, you are certain to lose a percentage of visitors because your site simply cannot display properly! The difference can be amazing.