Planning your Video Marketing Strategy

[vc_row][vc_column][vc_column_text]You have finally jumped on to the video marketing strategy game. Congratulations! Armed with a good budget you can move forward and create game-changing videos that capture your audience’s attention, get you higher in search engine rankings, and convert prospects via a sales funnel.

To take it to the next level, you need to develop a content marketing strategy.

Figure out who is your audience and what your videos will accomplish for them.

Start by isolating what your content marketing strategy is in general. This can be summed up in a mission statement. So, write what your mission statement is and then implement that into your video marketing strategy. Decide whether you are making educational videos, branding videos, entertaining videos or something else. Ask yourself what you want your audience to get from your videos and then create an outline that matches that.

Outline the video topics and types you’ll create

Following up on the last point, make sure that your creating videos that are easy to use throughout your organization. Figure out what functions of the business will be highlighted in the video and for what reasons. Will this video be made for your organization or for an external audience? The answer to that question should determine what type of video you want.

A good example of this is if you run an enterprise, B2B company, you might want to create video content that highlights different business aspects. Once you have that under control, then you should decide what type of stories you’ll create for each of these functions.

The goal should be to create content pillars that drive home the main points about your product or your services. Strive to not be to product heavy in your videos especially with your first video. Then build on it from there.

Create a chain of command.

If you have the budget to invest in an in-house photographer or a team of marketers then you might have time to dictate where your energy goes with that budget. Figure out what resources you have and then separate between various projects.

Regardless of what your budget is, the first step is to outline who is responsible for various parts of your projects and then write your video scripts. Once you have finalized those scripts, create a chain of command for who will implement the videos and what steps they’ll take.


This is just the basics of a video content marketing strategy. It’s best to go even deeper with your strategy to have a successful video campaign.


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