Mtek Digital Managed Marketing Services
In much the same way that IT Services support businesses by providing a scope of service offerings at a practical and predictable cost, Mtek Digital’s Online Marketing Services can revolutionize how you engage with your market. In the early stages of a business, word of mouth and outreach is often enough to drive growth. At some point, however, these methods hit a plateau — they no longer have the reach necessary to find new customers in efficient ways.
If your business has a limited marketing footprint with only a part-time effort, or a single resource, it is simply impossible to create, implement and maintain a competitive marketing position. Modern online marketing goals require varied skill sets. This creates a Marketing role that needs to support multiple vendors, each with their own costly budget.
Consider a unique solution — Managed Marketing Services
Managed Marketing Partnerships (MMP) gives your small business access to a talented, effective team of experts, complementary online products and services to grow your company. Our monthly marketing package provides access to all of the marketing tools we offer – from strategy to project execution.
Working with Mtek Digital’s Managed Marketing Partnership, you have access to:
Each month, our team will perform routine support and reporting functions, content and media production, and materials for your online efforts. We can utilize time from your allocation for major projects, support, campaign or social media efforts, or additional marketing needs. Monthly hour allocations do not rollover, however, we’ve found that selecting the right commitment allows us to action marketing plans and goals from month-to-month while keeping overall costs at a manageable and predictable budget. Annually – you’ll have access to a complete Marketing support team, for less than the cost of a single employee.
It’s our goal to ensure that we satisfy as many of your marketing needs as possible, while respecting your budget. Some businesses will need more cycles, others less. During your initial three-month commitment, we’ll identify your needs and develop a plan with measurable goals to execute your project(s).
Occasionally, we’ll find that your needs require a larger percentage of our hours than is reasonable at the basic commitment rate. We can identify these needs and develop a strategy or plan out the costs to best suit your goals.
Let’s work together to tailor a package that works for your business.
Mtek Digital’s Managed Marketing Services provide needed expertise in execution for your online marketing projects. Even those businesses with a dedicated marketing resource require outside assistance with design, technical implementations, campaign development, branding and print services, and website development and maintenance. Mtek digital has a team of experienced creators, designers, software engineers, online marketers and SEO professionals to support dozens of execution strategies.
Your monthly commitment provides access to the whole team, when you need us.
- Website monitoring, updates, support
- Content development
- Social media support
- Website traffic reporting
- Ad account management and reporting
- Routine media production for Facebook, LinkedIn and more
Participation in the program provides you a breadth of marketing support including access to designers, developers, and online marketing professionals to aid in campaign development, content creation, graphic design, print support, and more — with an allocation of resource hours that can be used on demand each month.
- Branding and graphic design
- Print production support
- Corporate video
- Website design, development and maintenance
- Content creation, blog support
- Search Engine Optimization (SEO)
- Social media automation
- Video content creation, editing, review and scheduling
- Brand/reputation consulting and support
- Online advertising strategy
- Google Ads/Facebook campaigns
- Business video production
First – let’s meet and talk about your business. Typically we’ll meet with you (or use online meeting software) to get face-to-face. We can then provide you with a plan of how we can accomplish your marketing goals, and identify capabilities within your budget. We’ll identify a monthly plan cost that meets your needs, and a proposed duration for the engagement.
We’ll then perform an audit of your current strategies and see where we can help to improve upon them.
We will stay in contact regularly, and provide you with reporting that measures progress, metrics and accountability. Depending on your needs, we may even create task management tools that help us keep in sync with your plans and needs.
We will monitor your activities and recommend adjustments to optimize results, and using time from your plan allotment, we will execute where possible on those recommendations.
In those cases where you have an urgent task that needs a quick turnaround, we’re just a call or an email away.
The MMP isn’t an itemized-billing program. It’s our goal to work hand-in-hand to deliver value to your business, and to be available when you need us. If you need more than your allotment in a given month — so be it. If we find during the term of our partnership that your needs exceed the plan, we’ll work together to find the right solution to ensure your budget is being utilized efficiently, and make changes as required.
Will I pay extra for services like Ad creation or Video production?
Absolutely not. If the work can be accomplished by our team or marketing experts, video producers, designers, photographers or account managers – then costs are included in your Managed Marketing Partnership fees. For printed materials, like posters, business cards, letterhead or brochures – as external support will be required, these charges will be in addition to your monthly fees. Paid online advertising through Google, Facebook, LinkedIn or other platform will be managed through your plan, but ad costs will be billed directly to you by the advertising providers.
Do I have a say in the marketing plans and solutions?
Without question! We’re here to support your goals and provide the resources to act on those goals. Once plans are in place, we’ll manage them in the background on your behalf. This should tell you one important thing — you are the driver of your experience. We’ll need you to be responsive when discussing opportunities; and understand that you are welcome to get in touch when you have changes to make.
Will there be unexpected bills?
No. Our program operates like a retainer. Your plan ensures that all of our resources are available to you at the level set by your budget. It ensures that there are no barriers between your needs, and executing on those needs. Months in which you require more services that your expected allotment covers will be handled with no extra charges. In other months, you may be lighter — and we anticipate that over the term of your agreement, it will balance out.