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Frequently Asked Questions
There are over 200 factors Google looks at when it crawls your website, but not all are factored equally. Quality of links pointing to your website, quality of content on your website, website speed, meta tags, and other things make a larger impact than other factors.
An audit of your website (we’ll do this for you free of charge) will often narrow down what could be bringing down your website’s rank & mdash, whether it is something on-page, off-page or both. It could also be something technical. Here are a few hacks that will help you boost your ranking.
You could also spy on your competitors to see what they are doing. Maybe they are doing something that you should be doing too.
Simple. Have a great website. But it’s easier said than done. We never know what Google is thinking of when it crawls our website and we never know who will link to our site. And, there are just some things that are outside of our control. The best way to avoid a Google penalty is to be alert and constantly monitor your website’s ranking and traffic (here is an infographic that may help). Make sure you publish high quality content, and link only relevant, quality websites. And if you do get a penalty, you could try a penalty indicator tool.
Poor conversion rates is a problem for many business websites. Often, the cause is bad website design or bad content. Maybe your call-to-action button is not positioned properly or is not visible enough. Maybe your copy is boring. Optimizing and improving conversion rates is an experimentation and involves some testing – different landing page designs and different copy to measure what results in the most clicks and conversions.
More than ever, people are transitioning to mobile devices for searching the web. How do you make sure your website looks good on a small device? One way is to use a plugin that makes your website mobile-friendly. Another effective and easier method is to work on the code – or hire someone who knows how to do that. There are tests that you can use to measure how poor or how great your website runs on mobile.