content

4 Online Marketing Strategies for Every Entrepreneur

Web Development Online Marketing and Business

If you’re an entrepreneur, then online marketing is surely a part of your marketing strategy. If not, it definitely should be. But the question is, what strategies should you use to manage your online marketing for the most impact?

Here are a few areas where you should focus your online marketing efforts.

Write great website content but get over yourself

Websites - Laptop featuring a 'blog'
If you think that your widget is the greatest widget of it's kind in the world you want to tell everyone by creating great website content and we agree - you should!  A website isn't however, the place to get your glossy marketing brochure out.  Far too frequently we encounter clients and sites that refer to ...

Read more

More content and Great Keywords, a recipe for SEO gains?

Greg Scratchley Keywords for Page Rank
The best way for your content to get found by users on search engines, is to have more content!  Learn about the impact of well written content and well chosen keywords. Success on search is about providing the content users need, and making it easy to find in their words.  Learn some tricks for creating ...

Read more

Structure your Content for Search

Greg Structure Data for SEO
If you want your page content to be indexed, and have a chance at ranking, you'll need to focus on your topic and the structure of that content. In this video - Greg talks about how to structure your pages and how to ensure that you've provided clear and direct information to your users and ...

Read more

How to use Local SEO to your Advantage!

Search Engine Optimization (SEO) is critical for delivering positive results from an online presence. For small businesses, or businesses in Geographically isolated areas, local SEO is even more critical – particularly for businesses that service a fairly defined geography. If you’re trying to outpace your competition within a specific market,  you must understand and utilize …

Read more

Best and Worst Practices for 2016 Web Design

Every year the internet changes which in turn changes the trends of website design. Let’s take a look at the best and worst practice for 2015 web design down below. Worst Practices Clickbait – Clickbait is the worst. It distracts from any quality content on your website and takes away from your design. Avoid it …

Read more

Winning at Social Media in 2016

Unless you’ve been living under a rock for the past few years, you know that social media is the key to greater brand awareness. You also are likely familiar with the fact that trends in the online world are constantly changing. Everyone wants to win at social media, and this year has been no different. …

Read more

Online Marketing Strategy for Associations

Every association needs an online marketing plan to help share their goals and visions with membership and potential partners. Here’s an infographic to help you get started building your plan! How to Create an Online Marketing Plan for Associations and Non-Profits