In the marketing world today one of the most important factors for success is clickthrough rates. As mentioned in our piece on online marketing strategies that’ll make you a marketing unicorn is having a solid clickthrough rate: “Yes, organic Clickthrough Rates do matter. And they matter now more than ever.” But why?
If you’re an entrepreneur, then online marketing is surely a part of your marketing strategy. If not, it definitely should be. But the question is, what strategies should you use to manage your online marketing for the most impact?
Here are a few areas where you should focus your online marketing efforts.
The Social Media Guide for Small Businesses There are dozens of ‘Social Media’ sites out there. “Do I need to be on [insert next big thing here]?” is a question we’re asked almost daily. Some businesses are a good fit for one platform, and a lousy fit for another. They all have merits, and they all …
User Interface design and User Experience are both important in getting leads. To convert your incoming traffic into potential leads, you need to make sure your website is optimized. Unfortunately, this isn’t an easy thing to do and requires a lot of experimenting. But here are some of the biggest ways to help increase your …
Websites are for marketing your brand or service. Getting visitors to your site who would engage with you through the content on your website is something that all websites aim for. Without visitors being engaged or interested in what you offer on your website means your website is not functioning as well as it could. …