design

Invisible Design and Your new Website

Multiple Brands on screen

What defines a good design? Is it an in-your-face colorful website, unmistakable even by the novice web user? Or is it something more subtle and understated? Most designers would argue it’s a mix a both, which is precisely what invisible design is all about. Let’s take things up a notch by defining exactly what invisible …

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Responsive Typography

Typography is an art. It also so happens to be the primary way through which we communicate information. From websites to television to billboards, typography represents a mood and style that further solidifies the message the text itself holds. Unfortunately, many web designers treat typography as a one-size-fits-all process. Doing so leaves so many opportunities …

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Designers: Stop Being An Afterthought!

Web designers are responsible for building high quality, professional and responsive websites. Unfortunately, their input and ideas are often pushed aside to make room for marketing strategies. Because of this, most designers end up at the back of the line or the bottom of the list. Essentially, designers are people with a plan, be it …

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Why Performance Matters: The Perception of Time

Developers, by nature, are multitaskers. Multi-tasking by itself bends time and manipulates the perception of the viewer. When developing websites, it is important to keep time in mind. In fact, time is one of the single most defining aspects of any website in the eyes of a visitor. Here’s a brief look at how time …

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The Top 10 Mistakes that Make your Site Look Unprofessional

Entrepreneurs the world over constantly find themselves looking for a way to conserve their budget. Often, this leads small business owners to take matters into their own hands any way they can—especially when it comes to website design. Some reason that later down the line when their business is off the ground, they can hire …

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User Behaviour and Design for Mobile Platforms

Today, more people around the globe have access to smartphones than they do to clean water. That simple truth has led to a powerful reality—mobile behavior is tracked and scrutinized more than ever before. Designing for these mobile platforms requires special attention. For businesses, capitalizing on mobile behavior is critical to making the most of marketing …

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When is a Website Outdated?

Is Your Website Getting Old? The Lifespan of a Website can really vary, depending on how well it was originally developed and how regularly it is maintained. However, one thing for sure is: the website is a rapidly growing and dynamically changing beast. Since it has become such a prevalent piece in the marketing scheme …

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How to gain Online Credibility

For your business to truly succeed online, you need to establish some degree of credibility. Even if you have talent, resources and contacts in your field, you still need credibility to reach long-term, prosperous success. How long do you think you have to make a first impression on a website visitor? Approximately 1/20th of a …

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Website Layout – Tips & Tricks

Layout is an important element to consider when designing your website. Even if your content is well-written and engaging, your layout is something that will entice users to visit your website time and again. Giving your website a new, improved look by changing the layout is a good idea. There are also other things to …

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How Often Should You Update Your Website?

Websites - Laptop featuring a 'blog'

There is no pre-determined number or amount of updates that you should make on your website. But what you should consider is the purpose of your website and target audience. By simply updating your website on a regular basis, you will attract more visitors and improve your website ranking. Best of all, updating your website …

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