SEM

How to create a Google Adwords account

Google Ad Words

Creating a Google AdWords account is easy – but don’t fall into their trap! Google Adwords is a powerful advertising platform, with tremendous flexibility and power.

Are you Advertising Online Yet? Why Not?

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Online advertising is a powerful option for small and medium sized businesses looking to get in front of actual potential customers! Targeted ads have tremendous potentital to stimulate interest in your brand or product – and can cost just a few dollars a day.

Do Facebook Ads work for Small Businesses?

Small businesses have mixed results on the platform and the answer to the ‘big’ question is one with many answers.  Here are some things to consider, and some of the factors that can impact your successes. Facebook offers a number of promotional options. From the ‘Boost Post’ functions – to outright targeted advertising.  Choosing between them …

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How to Build Links to Your Website

Site optimization, site popularity, and link popularity affect the search engine ranking of your website. Your goals should be making your website as accessible as possible to search engines and allowing your website to be found easily by your target audience. Advertising your website is very important and getting the word out without breaking the …

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How to Choose Keywords

When you begin a search engine optimization (SEO) project, you should decide how many keywords you will use for each page of your website. The most effective way to do this is to choose words that will generate the most traffic to your website. Step 1: Generate a List of Words Ensure that your keywords …

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