The 5 Best Online Marketing Strategies to Make You a Unicorn

Marketing unicorns are magical campaigns that are so effective they perform in the top 1-3% of 6 marketing campaigns. These campaigns deliver nearly half of the value of your total marketing efforts. To help you join those top 3%er’s we’ve listed a few of our best online marketing strategies for you below.

Focus on high organic click-through rates

Yes, organic Click Through Rates do matter. And they matter now more than ever. If you want to compete with that reality, you have to boost your click-through rates and various other engagement factors. We recommend finding content with an average CTR for its rank. Opt for exiting, tested, emotional headlines that promise value, and improve your content to reduce bounce rates. This improves your organic click-throughs…

Shoot for high ad click-through rates

Your CTR rates don’t just boost your SEO rank, they are also important for paid ads. Ads with high engagement rates end up in better places at a lower cost per click on Google Adwords, Twitter Ads, Facebook Ads and every other platform.

Erase what you know about conversion and rate optimization

The traditional A/B test model is just a dream. Instead of getting excited about early leads, start testing your leads and focus on statistical significance instead of impulsive click-throughs that don’t boost your sales or last over the course of your sales funnel.

Start Super Remarketing

The current online marketing landscape has never been more challenging. It is more difficult than ever to get your content noticed. Competition is intense. This makes it almost impossible to get the attention of your target market. So use super remarketing to tap into the attention of any person in your buyer persona market.

Focus on Organic Facebook

Facebook’s Organic traffic is bad, at best. You can tap into what it offers, however, by using preferred audience targeting to target organic posts ads that work. You can also invite people who like your content to follow your pages and post video content for higher engagement rates.

 

Use these strategies to run better digital marketing campaigns.