Using Video to reach your Market on Facebook

Facebook is a powerful tool for small business marketing.  As one of the largest social channels globally – Facebook exposes your business to more potential customers than perhaps any other mechanism – and has a built in engagement capability that is unmatched in the media world.

Recent advancement in smartphone technology puts incredible video capability into almost everyone’s hand – yet few people are using that technology regularly!

Along with simply posting and sharing video on facebook – you’ve also got access to the full suite of advertising tools from ‘boosting’ video posts, to deeply targeted ad campaigns!

Ready to start filming?

Before you unleash your inner Stanley Kubrick, there are few things to know about sharing your videos to Facebook…

  • Publishing your video direct to Facebook can deliver twice as many views and 4 times more shares than by linking to video hosted on other platforms
  • Most facebook users (more than 80 %) watch video without sound – so make sure your message makes sense without dialogue
  • In contradiction to media sites like Vimeo or YouTube, Facebook users prefer video shot in the vertical orientation delivering nearly double the impressions of landscape (tv format)
  • Videos under 2 minutes in length perform significantly better than longer videos
  • Promote videos using the built-in ‘Boost’ tool on Facebook

Now – power up your content!

Once you’ve published – engage with your viewers! Get their feedback, ask questions, and be sure to reward those who engage with you by delivering incentives (discounts or coupon codes) or ‘extra’ value items like e-books or specials to encourage engagement.

Creating content doesn’t have to be complicated – and Mtek Digital offers a full set of packages to help you create business content that will engage customers and help develop relationships online.