Ah web hosting, the unattractive side of web design.
If you’re a business owner, you’ve likely heard the term ‘Web Hosting’ more than once, but what does it mean to you and your business? Does it really even matter? What impact does it have on your web traffic and sales?
In short, the answer is yes. Yes, web-hosting matters to your business and yes, it has a dramatic impact on the results you experience. Because of its complexity, choosing the wrong hosting company can lead to failures on your website.
Bad Hosting = A Bad Website
Hosting sites can either slow down your load times or keep them up-to-speed. A website that is hard to load will do little more than push your customer’s right into the arms of your competitors. Considering the fact that most users give websites 3 seconds before clicking away, you do well to pay attention to your hosting company.
Poor Support Costs You Money
If your site crashes, you rely solely on your web hosting company to get it up and running quickly. When you opt for a low cost hosting company, you run the risk of poor to no customer support when the chips are down. Obviously, this costs you money not only in restoring your site but also in losing customers who are deterred by an unprofessional site.
To Protect Your Site & Customers
Customers expect to come to your site and know their privacy and security is safeguarded. Low-cost web hosting often overlooks or offers very little protection for information passed through its servers. Avoiding this issue is critical to maintaining a professional website, and premium web hosting is the only way to do this.
To avoid a bad reputation amongst your niche and to give your customers a fully engaging and protective experience, then don’t be afraid to invest in a web hosting company that has the skills and services you need.