The Internet is the driving force behind businesses today. Whether it is it find more information about the products, services or businesses that they have in mind or to shop for products or buy services that they need, the Internet is the go-to place for millions of people across the world. Businesses have understood this and have used websites to drive more sales to both online as well as offline businesses.
While in the past, personal computers were the most common device used to browse the Internet, the past decade has seen the rise of the smartphone as an ubiquitous device in the hands of literally every other human on the planet! Since smartphones make it easier to access the Internet no matter where you may be, people are not bound by the constraints of a computer anymore to either find information about something they seek to know more about or to shop. This is the major reason why it is important that your website is mobile friendly and accessible on smartphone. Looking at how your site appears on a smartphone or how quickly it loads on a mobile interface is crucial to driving more traffic to your website or more sales to your business.
Another reason why it is important to pay special attention to how your website looks on a smartphone is that a website will look different on it when compared to a computer. This is because of their smaller size (compared to a full-size computer) and the touch-screen factor. Even though the majority of browsers have been updated and developed to reflect this and make it easier to browse on smartphones, it is still different from navigating a website on a computer. You also have to remember the fact that smartphones often take a longer time to load websites because their connection speeds may be slower than that of a computer. A website that loads effortlessly and quickly on a computer may be slowed down on a smartphone if it is has numerous images or flash. This makes people put off by a website when using a smartphone for navigation. So even if you have taken care of all these issues from the angle of a computer, it is in the best interests of your business not to take for granted how it works on a smartphone.
For any website to work well on a smartphone, it needs to have a design that is easy to navigate through an interface that is a touch-screen and also be quick enough to load on any kind of connection that a smartphone may have. There are many things you can do to ensure that your website is smartphone-friendly. Here are a few of them:
- Simple page designs without too many images or flash.
- All crucial information placed on the home page itself.
- Use maps on your mobile website to make it easier for potential customers to find you.
- Integrate click-to-call features that enable users to directly call your business from their smartphone.
- Design your website to adapt to the different devices that users may be accessing it from.
Microtek offers a number of services to help get your website in shape, and ready for the Mobile world. Talk to us today to get started!