Transcribed from Mtek Digital’s YouTube video: https://youtu.be/h8djhYHLX_E
David: You know, part of the problem we run into in this field is that everybody’s got a neighbor’s uncle’s daughter’s son who’s like an expert and knows how to do Instagram and web and whatever. And that’s what we run into all the time. Before that, 10, 20, 30 years ago I ran into the same thing when it came to technology and IT setting up computers. Everybody knew somebody who knew about computers and how to set it up. And they were starting to realize, you’ve got industries, and this is what I use, I’ll compare it against the professional industries, you’ve got lawyers, doctors accountants. They all specialize in their fields.
David: And when you have a serious problem, you will get referred to a specialist. Even in any one of those industries, they have specializations that branch out from there. Technology and the web and online marketing is no different. It’s just that it’s so immature because it’s the wild west still. It’s just still exploding. We’re still keeping up. And technology is now tapped into sub-specializations of all of these fields. And so I’m thinking, if you want to have some help with your Google AdWords account, go and find somebody who knows how to work with Google AdWords and spend some money to set it up properly because you’ll save in the long run. And that’s what I think people have a problem with is spending the money up front.
Mike: Yeah and I’m not quite sure how that–
David: I don’t know how to resolve that.
Mike: Yeah, I mean, I think we see that a lot too is where you’ll deal with somebody who’s maybe not had a great experience with that product, right?
David: They got burned.
Mike: Yeah, there’s a better way to put it, they got burnt. And now we’re putting them back together, like a wounded deer, and they don’t trust again. They don’t cross the road, you know? And it takes a while for them to do that. And you almost have to over commit, like under–
David: We do it on a quarter of the budget that they burned on the first person in the first place.