Brand Development

The Simple Guide To Instagram Success

With more people stuck in their homes, people have been indulging in all kinds of social media platforms. TikTok is something that has risen in tremendous popularity, now in over 150 coun-tries and 1 billion users. That said, other companies are still thriving and are still relevant as ever. Instagram being one of them.

Now since this pandemic, there have been some changes. Because more people are stuck at home, there has been a rise in spam as well as misinformation and the platform has been cracking down on them.

What is SEO and what are Agencies Selling you?

In 1998, “SEO” or “Search Engine Optimization” was a technical term that meant ‘get your site on search engines.  At the time, Altavista, Google, AOL and Yahoo curated lists of websites driven primarily by scraping content and allowing users to search for terms found on the page.

At the time – it was the wild west.   Hidden text, graphics, html tags and metadata hacks allowed site owners cut-throat access to the first page of search.  But over the last 10 years, the search experts have weeded out those hacks, and now use a combination of experience, computer learning and even AI to best match searches with pages.

8 Qualities Of Quality Websites

What makes a Great Website Great A website today is essential for any kind of business to grow. But what’s even more important than a website is having a quality website. With branding becoming more personable and authentic, you want to make sure that a website speaks to your audience amongst other things. Mind you, ...

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13 Strategies In Overcoming Writer’s Block

If you have a website, you ought to have a blog. While this is the norm in many industries, most people don’t consider the various problems that come with this. One of the most prominent problems is writer’s block.

How To Respond To Negative Reviews

Handling Feedback

While reviews are great for SEO and you need them for various reasons sometimes they’re not all that great. Sometimes we get hit with some negative reviews. Whether it’s a bad experience or a lack of a feature, there are a number of reasons for why people post negative reviews. But what if I told you those negative reviews are all a good thing? After I explain how we ought to react and respond to negative reviews, my hope is for you to realize one thing: Bad reviews give you power.