Brand Development

Best Social Media Management Tools of 2021

In this time of social media marketing, there are hundreds of tools and software with features capable of helping you in managing your social media platforms. Social media management tools ranging from Buffer to Sendible can assist you with social media creation, collaboration, planning, scheduling, sharing, analysis, and more.

Social media platforms like Facebook, Twitter, Pinterest, and Instagram have millions of users on a day-to-day basis. A cohesive social media presence allows businesses of all sizes to communicate to their customers where they stand. With so many platforms available out there, managing multiple social media platforms can be an absolute nightmare.

Business owners are required to invest a lot of time and energy in creating/writing a post and scheduling the right time to post content throughout the day. As a result, this is not feasible for businesses that operate with a handful of employees. With that in mind, businesses have now turned to social media management tools that permit them to create a comprehensive social media strategy where they can manage all platforms from one place.

6 Key Components for a Cohesive Brand Identity

Better Websites

Just like your personal identity makes you unique, your brand identity is the “special sauce” that sets you apart from every other competitor on the block. But what is brand identity? What does it have to do with design? What elements contribute to a cohesive brand identity?

We’ll kick things off with defining a ‘brand identity’. “Brand identity” is the collection of all elements (name, logo, slogan, image, website) that a company relies upon to deliver the right message to its customer. Other words like brand image and branding are often used interchangeably with brand.

Brand identity isn’t just a logo or an advertising campaign; it’s the way a brand presents itself to the market and connects with its audience. It covers a wide range of things, starting with product design, through promotion/advertising and ending with customer support. Market giants like Amazon, Apple, and Google have created a solid brand strategy over the years and have established themselves as strong competition for both large and small businesses through their powerful brand presentation.

Brand constitutes the promise you make to your customer and the experience that you provide them through your products and services.

The Simple Guide To Instagram Success

With more people stuck in their homes, people have been indulging in all kinds of social media platforms. TikTok is something that has risen in tremendous popularity, now in over 150 coun-tries and 1 billion users. That said, other companies are still thriving and are still relevant as ever. Instagram being one of them.

Now since this pandemic, there have been some changes. Because more people are stuck at home, there has been a rise in spam as well as misinformation and the platform has been cracking down on them.

What is SEO and what are Agencies Selling you?

In 1998, “SEO” or “Search Engine Optimization” was a technical term that meant ‘get your site on search engines.  At the time, Altavista, Google, AOL and Yahoo curated lists of websites driven primarily by scraping content and allowing users to search for terms found on the page.

At the time – it was the wild west.   Hidden text, graphics, html tags and metadata hacks allowed site owners cut-throat access to the first page of search.  But over the last 10 years, the search experts have weeded out those hacks, and now use a combination of experience, computer learning and even AI to best match searches with pages.

How To Build A Strong SEO Strategy During COVID-19

It may take a while - perhaps a few years - before things finally turn to normal from this pandemic. As a result of all this, businesses have had to change a lot about their business, both internally and externally. Because so many people are inside - or staying inside for longer periods of time ...

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7 Strategies to being a better Social Media Marketer

Everyone knows that social media is where it’s. If you want your company to grow, you need to leverage its power. But how can you use this tool to its fullest? Yes, the number of follows, shares, and likes are important, but the credibility of a company isn’t determined solely by these metrics. Today, social …

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7 Simple Steps to becoming a Social Media Influencer

The big goal for any solo brand or company is to become an influencer. While the term influencer is subjective, the ideas revolving around influencer marketing are alive and well. This form of marketing is something many people still talk about today. In fact, it’s more or less the mainstream marketing tactic that many companies …

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How To Make Videos For Your COVID-19 Marketing Strategy

These days, businesses need to make major changes in their businesses. Beyond COVID-19, business itself has always been an ever-changing beast. That much is true when it comes to video marketing. Video marketing is a concept that is taking the marketing world by storm. Before this pandemic, it was already popular and a marketing staple …

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8 Qualities Of Quality Websites

What makes a Great Website Great A website today is essential for any kind of business to grow. But what’s even more important than a website is having a quality website. With branding becoming more personable and authentic, you want to make sure that a website speaks to your audience amongst other things. Mind you, ...

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Why your business should “be transparent”

No matter how big or small or young or old your business is, you may have some misconceptions of online reputation management. I’ve talked about how to handle feedback better, but there is more than feedback businesses all have to deal with. From negative reviews, to outright insults, reputation management covers more than you realize. …

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