Business Functions

How To Make A Backup Strategy For Small Businesses

Small businesses face a number of challenges on a daily basis. They have to compete with their services and presentation against larger companies. Furthermore, they’ll need to attract customers to keep the afloat and attract enough to cover the expenses they’ll be accruing. As a result of this, the data they have and their IT …

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Managing and Serving your Web Assets

Websites - Laptop featuring a 'blog'
When you have a large website - the media you use can get overwhelming. Digital Asset Management Digital Asset Management (DAM) is a term used to talk about how and where you store your files offline, and manage things like licences and rights for the content. Your library of website files should be simple, accessible ...

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15 free Tools to grow your Business

City of Edmonton

When starting a business, there are a lot of things to consider, almost to the point that someone can feel overwhelmed. But don’t worry, there is ample support for small businesses and people aspiring to start a new one. As an example, here is a list of some excellent resources. These resources are completely free …

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10 Tips to Creating Great Content on your Website

In the entrepreneurial world, there is a massive demand for content creators. From tweets, Facebook posts, Instagram shots, and blog posts, companies and the public produce insane amounts of content. But while some people can get so wrapped up in creating content, many companies overlook some key things. Specifically, they fail to realize one big …

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10 Productivity Tips While Working At Home

Whether you work from home naturally or due to other circumstances, staying productive while at home is a challenge. You’d think that it would be the dream. Being able to work at home and work in your pyjamas all day. As glamorous as it is at first sight, there are a lot of challenges from working at home. One of the biggest is staying productive as we realize our homes or apartments are filled with distractions. So here are some simple tricks that you can do to stay productive while working from home.

Top 8 Free Web Video Conference Apps

empty office

With the Coronavirus continuing to spread, how we do business and communicate with others has shifted dramatically. One of the large ways is how we all communicate. Whether that’s with potential clients, other businesses, or even our own team. There is actually a large option of video conference and screen share apps that can fit your needs.

Your business, COVID-19, and Mtek Digital

Mtek Digital Online Marketing

It’s an uncertain time. Like you, we are a small business with so many questions – should I keep my business open? What should I be doing in this down time? What is my business going to look like in six months’ time? We are looking at this time as an opportunity to first get …

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How To Respond To Negative Reviews

Handling Feedback

While reviews are great for SEO and you need them for various reasons sometimes they’re not all that great. Sometimes we get hit with some negative reviews. Whether it’s a bad experience or a lack of a feature, there are a number of reasons for why people post negative reviews. But what if I told you those negative reviews are all a good thing? After I explain how we ought to react and respond to negative reviews, my hope is for you to realize one thing: Bad reviews give you power.

The 5 Best Online Marketing Strategies to Make You a Unicorn

Marketing unicorns are magical campaigns that are so effective they perform in the top 1-3% of 6 marketing campaigns. These campaigns deliver nearly half of the value of your total marketing efforts. To help you join those top 3%er’s we’ve listed a few of our best online marketing strategies for you below.

4 Digital Marketing Strategies that Work

Web Development Online Marketing and Business

Digital marketing is difficult. But if you can find digital marketing strategies that produce real results, you can boost your strategy for good. Here are a few of the strategies we’ve found to work.