Business Functions

Why Video Marketing is King?

The trends have been evident for many years that video marketing has taken center stage. People are consuming video at levels that are staggering, and the research available serves to highlight why businesses should be including it in their strategy.  Consider some of these facts about Video: On LinkedIn, video gets 3 times more engagement …

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Top Three Ways Businesses Benefit from a Technology Audit

When was the last time a comprehensive technology audit was done? For many business owners, the answer is normally that it’s been several months or over a year or it has never happened at all. If that is the case, then there are good chances that the business is highly vulnerable to cyberattacks, ransomware, phishing …

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5 Steps to Create a Business Continuity Plan

According to an entrepreneur article published in January 2021, 20% of small businesses will fail in their first year of operation. This is on top of 50% of them failing within the five-year mark. While the reasons for these failures vary between cashflow issues and leadership, one of the key issues revolves around company’s inability …

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Digital Marketing Strategies for Businesses

Marketing strategies are changing exceptionally fast, even for professionals. It isn’t that the basic principles of marketing are different; marketing has always been about connecting with a target consumer. However, the rules of engagement have forced businesses to adapt and shift from standard ways of thinking. We used to admire our freshly printed business cards, …

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Are Project Management Tools Only for Project Managers?

In the project management world, it’s easy to think that this only applies to project managers. However, using that blanket statement means depriving yourself of some very helpful tools and understanding more about project management and reaping its benefits. Below are the basics of project management tools and how they’re not just for project managers. …

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The Disparity Between Executives and IT Personnel

There are several departments that fail to see eye to eye with one another. Sales and marketing, managers and employees, and many others. But one that’s particularly unique is the disparity between executives and IT Personnel. To the executives, they see the involvement of the IT department as a cost to do business these days. …

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Backup and Disaster Recovery Planning for Small Businesses

As cyberattacks keep rising year after year, the more need small businesses should have in formulating a backup plan and contingencies to recover from disasters. There have been several examples over the span of years where organizations experienced attacks and had to shut down their business for a period of time – or worse, indefinitely. …

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11 Data Integration Challenges In The Workplace and How To Solve Them

Email address, credit card info, shipping addresses, username information. Most businesses these days handle a lot of information about every one of us on a daily basis. More than most people realize. As users alone, we generate roughly 2.5 quintillion bytes of data every day, and in order to keep it contained, companies are investing …

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Google Is Detecting Soft 404 On Different Devices Now

In early July, Google announced its shift in handling soft 404 detections and classifications. The announcement confirmed that Google is now looking at every page by device type and possibly assigning a soft 404 classification across the URL on mobile devices than desktops. Below are some answers to the most basic questions surrounding this new …

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Why understanding technology is crucial for business leaders?

On the surface level, businesses know that technology is a tool that can enhance the performance of a company in various fashions. However, delving into technology more, you can begin to understand technology is crucial for business leaders as time goes on. New innovations are taking place on a regular basis and these innovations create …

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