Business Functions

Why it Makes Sense to Move your Email Hosting to the Cloud

Everyone online has an email address – or multiple ones – but how many can say that they are using cloud based email hosting? Probably not that many. According to a 2016 report, 90% of companies worldwide were using on-premise email or some other option for communication. However, the climate has changed over the years. …

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Why Businesses should choose Cloud-based VoIP

One of the biggest reasons a company fails is it is unable to maintain a positive cash flow. Many barely make it through the first year and it’s estimated seven out of 10 companies don’t make it past 10 years. As a business owner, it’s obvious that maintaining cash flow is important and that often …

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Why Video Marketing is King?

The trends have been evident for many years that video marketing has taken center stage. People are consuming video at levels that are staggering, and the research available serves to highlight why businesses should be including it in their strategy.  Consider some of these facts about Video: On LinkedIn, video gets 3 times more engagement …

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Top Three Ways Businesses Benefit from a Technology Audit

When was the last time a comprehensive technology audit was done? For many business owners, the answer is normally that it’s been several months or over a year or it has never happened at all. If that is the case, then there are good chances that the business is highly vulnerable to cyberattacks, ransomware, phishing …

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5 Steps to Create a Business Continuity Plan

According to an entrepreneur article published in January 2021, 20% of small businesses will fail in their first year of operation. This is on top of 50% of them failing within the five-year mark. While the reasons for these failures vary between cashflow issues and leadership, one of the key issues revolves around company’s inability …

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Digital Marketing Strategies for Businesses

Marketing strategies are changing exceptionally fast, even for professionals. It isn’t that the basic principles of marketing are different; marketing has always been about connecting with a target consumer. However, the rules of engagement have forced businesses to adapt and shift from standard ways of thinking. We used to admire our freshly printed business cards, …

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Are Project Management Tools Only for Project Managers?

people having a meeting around a laptop

In the project management world, it’s easy to think that this only applies to project managers. However, using that blanket statement means depriving yourself of some very helpful tools and understanding more about project management and reaping its benefits. Below are the basics of project management tools and how they’re not just for project managers. …

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The Disparity Between Executives and IT Personnel

There are several departments that fail to see eye to eye with one another. Sales and marketing, managers and employees, and many others. But one that’s particularly unique is the disparity between executives and IT Personnel. To the executives, they see the involvement of the IT department as a cost to do business these days. …

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Backup and Disaster Recovery Planning for Small Businesses

As cyberattacks keep rising year after year, the more need small businesses should have in formulating a backup plan and contingencies to recover from disasters. There have been several examples over the span of years where organizations experienced attacks and had to shut down their business for a period of time – or worse, indefinitely. …

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