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Strategic Planning for Digital Marketing

Web, Digital Marketing and SEO

Many marketers live in the moment instead of plan ahead for their digital marketing strategy. But is that really the best approach? The best digital strategist think it isn’t. A more strategic planning approach to marketing and digital marketing improves a brand’s likelihood of success in the future. Not that you can’t get results from an ad hoc strategy, but you can get far more from a strategic approach.

Functions of a good website

If you’re looking to learn about the functions of a good website, then you’ll certainly want to read on! The top functions of a good website aren’t to be confused with the ‘top features of a good website’ – because without usability, speed, site construction, proper data, accurate contact information, and good overall design – …

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Do Facebook Ads work for Small Businesses?

Small businesses have mixed results on the platform and the answer to the ‘big’ question is one with many answers.  Here are some things to consider, and some of the factors that can impact your successes. Facebook offers a number of promotional options. From the ‘Boost Post’ functions – to outright targeted advertising.  Choosing between them …

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