Conversion

Strategic Planning for Digital Marketing

Many marketers live in the moment instead of plan ahead for their digital marketing strategy. But is that really the best approach? The best digital strategist think it isn’t. A more strategic planning approach to marketing and digital marketing improves a brand’s likelihood of success in the future. Not that you can’t get results from an ad hoc strategy, but you can get far more from a strategic approach.

How to Create a Google Analytics Account

Want to track traffic and metrics on your site? You’re far from alone, and it is one of the best decisions you can make for your business. One of the best ways to do so is to set up a Google Analytics account. Here’s how to do that. Step One—Sign Up for an Account. If …

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Functions of a good website

Multiple Brands on screen

If you’re looking to learn about the functions of a good website, then you’ll certainly want to read on! The top functions of a good website aren’t to be confused with the ‘top features of a good website’ – because without usability, speed, site construction, proper data, accurate contact information, and good overall design – …

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Do Facebook Ads work for Small Businesses?

Small businesses have mixed results on the platform and the answer to the ‘big’ question is one with many answers.  Here are some things to consider, and some of the factors that can impact your successes. Facebook offers a number of promotional options. From the ‘Boost Post’ functions – to outright targeted advertising.  Choosing between them …

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3 Reasons not to tackle your Website Project alone!

Mtek Digital SEO

In the modern B2B and particularly B2C world, a contemporary and functional website for your business is a necessity. Unless you operate as a word of mouth driven sole proprietorship part time – chances are you are still concerned with attracting new business. For most businesses, exposure to new potential business is nearly impossible without …

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Rake it in! 13 Ways to Increase Conversion

User Interface design and User Experience are both important in getting leads. To convert your incoming traffic into potential leads, you need to make sure your website is optimized. Unfortunately, this isn’t an easy thing to do and requires a lot of experimenting. But here are some of the biggest ways to help increase your …

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How to Avoid Unintentional Costs When Building a Website

Building a website is no simple or inexpensive task. Quite to the contrary, in fact. Building a website involves forethought and a well-planned budget. To avoid some of the unintentional costs of building a website, consider the following tips and stay on budget in the process. Get Organized Nothing fast-tracks high fees quite like disorganization. …

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How Often Do You Need To Update Your Website

Websites - Laptop featuring a 'blog'

When you have a website that talks to the world about your business, service, or product, the question that naturally arises is “how often do you need to update your website?” First, let’s look at some reasons why you absolutely need to update your website! Google consistently ranks websites higher if they are updated regularly. …

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Are you ready to Deliver Client Chat Experience on your Website

An Offerchat study clearly shows that there is increased customer awareness for live chat and in the four years between 2008 and 2012, this has increased by 21 percent. Given the mobile explosion on the communication landscape and the greater tendency to go online, this is perhaps understandable. The clamor for live chat support is …

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