Creativity

6 Key Components for a Cohesive Brand Identity

Better Websites

Just like your personal identity makes you unique, your brand identity is the “special sauce” that sets you apart from every other competitor on the block. But what is brand identity? What does it have to do with design? What elements contribute to a cohesive brand identity?

We’ll kick things off with defining a ‘brand identity’. “Brand identity” is the collection of all elements (name, logo, slogan, image, website) that a company relies upon to deliver the right message to its customer. Other words like brand image and branding are often used interchangeably with brand.

Brand identity isn’t just a logo or an advertising campaign; it’s the way a brand presents itself to the market and connects with its audience. It covers a wide range of things, starting with product design, through promotion/advertising and ending with customer support. Market giants like Amazon, Apple, and Google have created a solid brand strategy over the years and have established themselves as strong competition for both large and small businesses through their powerful brand presentation.

Brand constitutes the promise you make to your customer and the experience that you provide them through your products and services.

9 Apps To Decrease Anxiety And Improve Mindfulness

Whether we are in the middle of a pandemic or not, there have always been mental issues. People experience anxiety or that are struggling to be mindful. And while these are common occurrences, finding methods to soothe them over no matter how frequent they are is important.

We can all afford to be more mindful and considerate of others. Not to mention handle our own anxiety if need be. There are many ways for us to achieve that, but one of the best is through various apps. Below, I cover some of those apps and what they can do for you.

Differences between Adobe Premiere Pro And After Effects

While there are plenty of video editing tools out there, two of the most popular are Adobe’s Premiere Pro and After Effects. While these two tools have often been compared, I want to take some time to call out some of the differences between these two systems. Even though these two tools are developed by …

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10 free Mobile Video Editors

If your business is diving into video, there are two essential tools you need: a decent camera and video editing software. Mobile phones are quite convenient in this situation as they have a built in camera and a budget video editing software. But as I discussed in a previous article on desktop video editing software, …

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7 Simple Steps to becoming a Social Media Influencer

The big goal for any solo brand or company is to become an influencer. While the term influencer is subjective, the ideas revolving around influencer marketing are alive and well. This form of marketing is something many people still talk about today. In fact, it’s more or less the mainstream marketing tactic that many companies …

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5 basic After Effect Skills for editors

When diving into the industry of video editing, the learning curve will vary depending on how deep you go. It can be shallow if you decide to stick with free and simple editors like Sony Vegas, Window’s Movie Maker, or iMovie. Or it can be more complex if you turn to Premiere Pro, Final Cut …

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8 Tips on Editing and Filming

With video becoming a staple in marketing, many people are turning to video to better enhance their business. Whether you are a marketer, a solopreneur, or have a team with a real passion for video, it’s good to have a drive to make videos. But as you get more involved in making videos, the more …

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10 Tips to Creating Great Content on your Website

In the entrepreneurial world, there is a massive demand for content creators. From tweets, Facebook posts, Instagram shots, and blog posts, companies and the public produce insane amounts of content. But while some people can get so wrapped up in creating content, many companies overlook some key things. Specifically, they fail to realize one big …

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10 Productivity Tips While Working At Home

Whether you work from home naturally or due to other circumstances, staying productive while at home is a challenge. You’d think that it would be the dream. Being able to work at home and work in your pyjamas all day. As glamorous as it is at first sight, there are a lot of challenges from working at home. One of the biggest is staying productive as we realize our homes or apartments are filled with distractions. So here are some simple tricks that you can do to stay productive while working from home.

Improve Your Video Editing Workflow

If you’re new to Video Production, developing some good workflow habits will speed up your production, and let you create better video!