Inspiration

6 Key Components for a Cohesive Brand Identity

Better Websites

Just like your personal identity makes you unique, your brand identity is the “special sauce” that sets you apart from every other competitor on the block. But what is brand identity? What does it have to do with design? What elements contribute to a cohesive brand identity?

We’ll kick things off with defining a ‘brand identity’. “Brand identity” is the collection of all elements (name, logo, slogan, image, website) that a company relies upon to deliver the right message to its customer. Other words like brand image and branding are often used interchangeably with brand.

Brand identity isn’t just a logo or an advertising campaign; it’s the way a brand presents itself to the market and connects with its audience. It covers a wide range of things, starting with product design, through promotion/advertising and ending with customer support. Market giants like Amazon, Apple, and Google have created a solid brand strategy over the years and have established themselves as strong competition for both large and small businesses through their powerful brand presentation.

Brand constitutes the promise you make to your customer and the experience that you provide them through your products and services.

9 Apps To Decrease Anxiety And Improve Mindfulness

Whether we are in the middle of a pandemic or not, there have always been mental issues. People experience anxiety or that are struggling to be mindful. And while these are common occurrences, finding methods to soothe them over no matter how frequent they are is important.

We can all afford to be more mindful and considerate of others. Not to mention handle our own anxiety if need be. There are many ways for us to achieve that, but one of the best is through various apps. Below, I cover some of those apps and what they can do for you.

How To Make Videos For Your COVID-19 Marketing Strategy

These days, businesses need to make major changes in their businesses. Beyond COVID-19, business itself has always been an ever-changing beast. That much is true when it comes to video marketing.

Video marketing is a concept that is taking the marketing world by storm. Before this pandemic, it was already popular and a marketing staple to have down pat. However studies that have looked into behaviour of media consumption since the outbreak shed more light.

5 Tips In Making A Strong Fundraising Video In The Age Of COVID-19

Whether you are a non-profit organization or a for-profit company, money can be one of the sore spots for businesses. With the coronavirus pandemic, that problem is even larger as many companies have been forced to close their businesses entirely. Even large food chains like Pizza Hut are closing due to these circumstances. In these ...

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Differences between Adobe Premiere Pro And After Effects

While there are plenty of video editing tools out there, two of the most popular are Adobe’s Premiere Pro and After Effects. While these two tools have often been compared, I want to take some time to call out some of the differences between these two systems. Even though these two tools are developed by …

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7 Tips on making Engaging Videos

When getting into videos, people think it all comes down to the description. Getting people to the actual video is half the battle. Well…not really. Over the years, we’ve come to learn there is a difference between getting someone to click on a video and actually watching it. This is why over the years, Youtube …

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Tips for Beginner Video Editors

There are many joys to creating video content for your audience and business. The thrill of generating new ideas and actually recording the content. But next comes the other half to the video: editing. Like with the production of featured films, a lot of the work stems from behind the scenes. Not only that, the …

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7 Tips to enhancing your Video Editing Skills

When you get into video editing, one thing that you’ll begin to learn is that there is more to it than cutting and creating transitions. Depending on what you want to create, it’s essential that you’re creating tone throughout your videos, a particular feel that’s going to boost your brand and business. Now, that’s not …

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15 free Tools to grow your Business

City of Edmonton

When starting a business, there are a lot of things to consider, almost to the point that someone can feel overwhelmed. But don’t worry, there is ample support for small businesses and people aspiring to start a new one. As an example, here is a list of some excellent resources. These resources are completely free …

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5 basic After Effect Skills for editors

When diving into the industry of video editing, the learning curve will vary depending on how deep you go. It can be shallow if you decide to stick with free and simple editors like Sony Vegas, Window’s Movie Maker, or iMovie. Or it can be more complex if you turn to Premiere Pro, Final Cut …

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