Off-Page SEO

What is SEO and what are Agencies Selling you?

In 1998, “SEO” or “Search Engine Optimization” was a technical term that meant ‘get your site on search engines.  At the time, Altavista, Google, AOL and Yahoo curated lists of websites driven primarily by scraping content and allowing users to search for terms found on the page.

At the time – it was the wild west.   Hidden text, graphics, html tags and metadata hacks allowed site owners cut-throat access to the first page of search.  But over the last 10 years, the search experts have weeded out those hacks, and now use a combination of experience, computer learning and even AI to best match searches with pages.

How To Make Videos For Your COVID-19 Marketing Strategy

These days, businesses need to make major changes in their businesses. Beyond COVID-19, business itself has always been an ever-changing beast. That much is true when it comes to video marketing.

Video marketing is a concept that is taking the marketing world by storm. Before this pandemic, it was already popular and a marketing staple to have down pat. However studies that have looked into behaviour of media consumption since the outbreak shed more light.

How To Build A Strong SEO Strategy During COVID-19

It may take a while - perhaps a few years - before things finally turn to normal from this pandemic. As a result of all this, businesses have had to change a lot about their business, both internally and externally. Because so many people are inside - or staying inside for longer periods of time ...

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8 SEO Strategies For Businesses In COVID-19

For both service-based and product based business it can seem like things have slowed down or have come to a halt. Many businesses early on have experienced that and have either closed down or are struggling right now. But the reality is that, things haven’t really slowed down. Rather, there has been a shift in where we ought to be focusing on.

6 Things You Can Do To Boost Domain Authority

One of the important qualities of a website is it’s domain authority. Domain authority (DA) is denoted by a number ranging between 1 to 100. Naturally, the higher the number the higher you’ll rank on search engines. Even though this figure was created by Moz and has no bearing on Google’s search rankings, this is still a good number to be aware for various reasons.

Trust Factors in SEO

Greg Scratchley Google Trust
Trust is a critical factor in Google's search algorithm.  How does your site stack up?  Are you trustworthy?  This week, Greg talks about the 'trust' factors that you can use to improve your overall position in the search results. Transcript follows So far in this series, we've talked a lot about details. But for this ...

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