Digital marketing is difficult. But if you can find digital marketing strategies that produce real results, you can boost your strategy for good. Here are a few of the strategies we’ve found to work.
Many marketers live in the moment instead of plan ahead for their digital marketing strategy. But is that really the best approach? The best digital strategist think it isn’t. A more strategic planning approach to marketing and digital marketing improves a brand’s likelihood of success in the future. Not that you can’t get results from an ad hoc strategy, but you can get far more from a strategic approach.
Google sends out plenty of bots to crawl over millions of pages and sites and there are hundreds of ranking factors to keep in mind. This is the environment that many businesses face when they are set out to rank on Google and it’s a huge challenge. But here are some key hacks to keep in mind. They are one of many techniques to boosting your authority on Google.
When you are starting a business or running a business in this day and age, there are a few crucial tools you need access to. One of them is a website of course, but the other that some people forget is an email list. One of the strongest tools that you can get for your business is having an email list and building that list up.
Handling Google reviews is an important part of managing your online reputation. Not all reviews are positive; so what do you do?
You post a great video to your channel and very few people bother to watch. Does a low view count matter?
Let’s talk about the three ways businesses tend to use their websites and how most of them are doing it wrong. So there are three ways businesses tend to use their website. Number one, they use it as a business card. Number two, they use it for marketing or number three, they use it to replace sales people.
I mean SEO, god has that ever changed. In the last ten years, I mean you could throw a couple keywords up on an H1 in an URL. It was called SERPing 10 years ago. You could easily take over any industry with a simple keyword injection throw a couple back links up and that was SEO, and now it’s so hard and that’s the truth.
Transcribed from Mtek Digital’s YouTube video: https://youtu.be/h8djhYHLX_E