Online Marketing

5 Effective Strategies to improve Clickthrough Rates

Ladder to success - Marketing Strategies and Execution

In the marketing world today one of the most important factors for success is clickthrough rates. As mentioned in our piece on online marketing strategies that’ll make you a marketing unicorn is having a solid clickthrough rate: “Yes, organic Clickthrough Rates do matter. And they matter now more than ever.” But why?

How To Respond To Negative Reviews

Writing and Content

While reviews are great for SEO and you need them for various reasons sometimes they’re not all that great. Sometimes we get hit with some negative reviews. Whether it’s a bad experience or a lack of a feature, there are a number of reasons for why people post negative reviews. But what if I told you those negative reviews are all a good thing? After I explain how we ought to react and respond to negative reviews, my hope is for you to realize one thing: Bad reviews give you power.

6 Reasons To Care About Reputation Management

Online resources (illustration) - Many sites and connections

Talk to most entrepreneurs, they will likely stress the importance of a website, the customers, or your social media strategy. But not many may consider another side of business: your own reputation. Reputation management is something not many people bring up. It’s rather unusual because out of everything in your business, your reputation is the most important and vital part of your business. That much is clear when you consider the reasons in this article.

When will my site be on Google’s first page?

Title: How long does it take to rank in Google?

Every day one of our clients ask ‘When will my site be on google’s first page?’. Seo’s of ‘questionable’ repute will frequently ‘guarantee’ first page results in just weeks – but is it realistic? What impact does the content and keyword selection play in this? In short – how long does it really take to get to page one?

Strategic Planning for Digital Marketing

Web, Digital Marketing and SEO

Many marketers live in the moment instead of plan ahead for their digital marketing strategy. But is that really the best approach? The best digital strategist think it isn’t. A more strategic planning approach to marketing and digital marketing improves a brand’s likelihood of success in the future. Not that you can’t get results from an ad hoc strategy, but you can get far more from a strategic approach.