A pain-point experienced by many SMBs is the struggle to dedicate adequate resources toward marketing. While the need for effective marketing is apparent in the competitive landscape, it can feel daunting due to the complexity of solutions and the uncertainty of cost. When budget constraints play a role in decision making, it’s also important to …
In 1998, “SEO” or “Search Engine Optimization” was a technical term that meant ‘get your site on search engines. At the time, Altavista, Google, AOL and Yahoo curated lists of websites driven primarily by scraping content and allowing users to search for terms found on the page.
At the time – it was the wild west. Hidden text, graphics, html tags and metadata hacks allowed site owners cut-throat access to the first page of search. But over the last 10 years, the search experts have weeded out those hacks, and now use a combination of experience, computer learning and even AI to best match searches with pages.
[vc_row][vc_column][vc_column_text]It may take a while – perhaps a few years – before things finally turn to normal from this pandemic. As a result of all this, businesses have had to change a lot about their business, both internally and externally. Because so many people are inside – or staying inside for longer periods of time …
For both service-based and product based business it can seem like things have slowed down or have come to a halt. Many businesses early on have experienced that and have either closed down or are struggling right now. But the reality is that, things haven’t really slowed down. Rather, there has been a shift in where we ought to be focusing on.
Email marketing is still a viable and lucrative strategy for businesses to consider. According to Radicati Group, well over half of the world population still uses email, and over 293 billion emails are sent every single day. And those numbers are only expected to grow as more people get Internet access and start businesses. It’s …
In the marketing world today one of the most important factors for success is clickthrough rates. As mentioned in our piece on online marketing strategies that’ll make you a marketing unicorn is having a solid clickthrough rate: “Yes, organic Clickthrough Rates do matter. And they matter now more than ever.” But why?
While reviews are great for SEO and you need them for various reasons sometimes they’re not all that great. Sometimes we get hit with some negative reviews. Whether it’s a bad experience or a lack of a feature, there are a number of reasons for why people post negative reviews. But what if I told you those negative reviews are all a good thing? After I explain how we ought to react and respond to negative reviews, my hope is for you to realize one thing: Bad reviews give you power.
Talk to most entrepreneurs, they will likely stress the importance of a website, the customers, or your social media strategy. But not many may consider another side of business: your own reputation. Reputation management is something not many people bring up. It’s rather unusual because out of everything in your business, your reputation is the most important and vital part of your business. That much is clear when you consider the reasons in this article.
Every day one of our clients ask ‘When will my site be on google’s first page?’. Seo’s of ‘questionable’ repute will frequently ‘guarantee’ first page results in just weeks – but is it realistic? What impact does the content and keyword selection play in this? In short – how long does it really take to get to page one?