Online Marketing

What is SEO and what are Agencies Selling you?

In 1998, “SEO” or “Search Engine Optimization” was a technical term that meant ‘get your site on search engines.  At the time, Altavista, Google, AOL and Yahoo curated lists of websites driven primarily by scraping content and allowing users to search for terms found on the page.

At the time – it was the wild west.   Hidden text, graphics, html tags and metadata hacks allowed site owners cut-throat access to the first page of search.  But over the last 10 years, the search experts have weeded out those hacks, and now use a combination of experience, computer learning and even AI to best match searches with pages.

8 SEO Strategies For Businesses In COVID-19

For both service-based and product based business it can seem like things have slowed down or have come to a halt. Many businesses early on have experienced that and have either closed down or are struggling right now. But the reality is that, things haven’t really slowed down. Rather, there has been a shift in where we ought to be focusing on.

5 Effective Strategies to improve Clickthrough Rates

In the marketing world today one of the most important factors for success is clickthrough rates. As mentioned in our piece on online marketing strategies that’ll make you a marketing unicorn is having a solid clickthrough rate: “Yes, organic Clickthrough Rates do matter. And they matter now more than ever.” But why?

How To Respond To Negative Reviews

Handling Feedback

While reviews are great for SEO and you need them for various reasons sometimes they’re not all that great. Sometimes we get hit with some negative reviews. Whether it’s a bad experience or a lack of a feature, there are a number of reasons for why people post negative reviews. But what if I told you those negative reviews are all a good thing? After I explain how we ought to react and respond to negative reviews, my hope is for you to realize one thing: Bad reviews give you power.

6 Reasons To Care About Reputation Management

Talk to most entrepreneurs, they will likely stress the importance of a website, the customers, or your social media strategy. But not many may consider another side of business: your own reputation. Reputation management is something not many people bring up. It’s rather unusual because out of everything in your business, your reputation is the most important and vital part of your business. That much is clear when you consider the reasons in this article.

5 Reasons Why Scheduling Your Videos Matter

Video Content Marketing

There are so many things that a business needs to keep track of when it comes to videos. There are all kinds of moving parts and it can be overwhelming to some. But one of the most crucial aspects one ought to keep in mind is whether there is a regular schedule for your videos or not.

When will my site be on Google’s first page?

Title: How long does it take to rank in Google?

Every day one of our clients ask ‘When will my site be on google’s first page?’. Seo’s of ‘questionable’ repute will frequently ‘guarantee’ first page results in just weeks – but is it realistic? What impact does the content and keyword selection play in this? In short – how long does it really take to get to page one?

Your Digital Marketing Strategy Template

Mtek Digital Online Marketing

Another important factor for your digital marketing plan is creating a digital marketing strategy template that’s based on your Customer Value Journey. Your journey should strategically build relationships with new customers and then turns them into loyal customers.