Performance

Your Digital Marketing Strategy Template

Mtek Digital Online Marketing

Another important factor for your digital marketing plan is creating a digital marketing strategy template that’s based on your Customer Value Journey. Your journey should strategically build relationships with new customers and then turns them into loyal customers.

How to Create a Google Analytics Account

Want to track traffic and metrics on your site? You’re far from alone, and it is one of the best decisions you can make for your business. One of the best ways to do so is to set up a Google Analytics account. Here’s how to do that. Step One—Sign Up for an Account. If …

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Why You Need to Track Traffic on Your Site

You have a beautifully designed website. You’ve spent money on Social Media ads and campaigns, surely it’s just a matter of time before the traffic starts rolling in. All you need to do now is focus on your products. False. There is much more to building a business or service than launching a few ad …

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3 Reasons not to tackle your Website Project alone!

Mtek Digital SEO

In the modern B2B and particularly B2C world, a contemporary and functional website for your business is a necessity. Unless you operate as a word of mouth driven sole proprietorship part time – chances are you are still concerned with attracting new business. For most businesses, exposure to new potential business is nearly impossible without …

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Top 8 BIGGEST Factors To Speed Up Your Website

Site speed is one of the top factors in ranking a website. So how do you know what is slowing down your website? Google PageInsights is Google’s tool in analyzing your website’s speed and giving you suggestions on what to fix. But are there are other things that could be impacting your website’s overall speed? …

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15 Best Practices for Responsible Responsive Web Design

Responsive design is one of the biggest trends to emerge in web design. However, this is a much more to it than what the surface reveals. Consider 15 of the best practices for responsible responsive design. 1. Horizontal Swipe You can easily let text overflow onto the edge of the screen. Doing so guides readers …

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Invisible Design and Your new Website

Multiple Brands on screen

What defines a good design? Is it an in-your-face colorful website, unmistakable even by the novice web user? Or is it something more subtle and understated? Most designers would argue it’s a mix a both, which is precisely what invisible design is all about. Let’s take things up a notch by defining exactly what invisible …

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Responsive Typography

Typography is an art. It also so happens to be the primary way through which we communicate information. From websites to television to billboards, typography represents a mood and style that further solidifies the message the text itself holds. Unfortunately, many web designers treat typography as a one-size-fits-all process. Doing so leaves so many opportunities …

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Why Web Hosting matters to your Business

Ah web hosting, the unattractive side of web design. If you’re a business owner, you’ve likely heard the term ‘Web Hosting’ more than once, but what does it mean to you and your business? Does it really even matter? What impact does it have on your web traffic and sales? In short, the answer is yes. Yes, …

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