PPC (pay per click)

5 Effective Strategies to improve Clickthrough Rates

In the marketing world today one of the most important factors for success is clickthrough rates. As mentioned in our piece on online marketing strategies that’ll make you a marketing unicorn is having a solid clickthrough rate: “Yes, organic Clickthrough Rates do matter. And they matter now more than ever.” But why?

3 Ways to Use your Website, and why you’re Doing it Wrong.

Let’s talk about the three ways businesses tend to use their websites and how most of them are doing it wrong. So there are three ways businesses tend to use their website. Number one, they use it as a business card. Number two, they use it for marketing or number three, they use it to replace sales people.

Do Facebook Ads work for Small Businesses?

Small businesses have mixed results on the platform and the answer to the ‘big’ question is one with many answers.  Here are some things to consider, and some of the factors that can impact your successes. Facebook offers a number of promotional options. From the ‘Boost Post’ functions – to outright targeted advertising.  Choosing between them …

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3 Reasons not to tackle your Website Project alone!

Mtek Digital SEO

In the modern B2B and particularly B2C world, a contemporary and functional website for your business is a necessity. Unless you operate as a word of mouth driven sole proprietorship part time – chances are you are still concerned with attracting new business. For most businesses, exposure to new potential business is nearly impossible without …

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How to Build Links to Your Website

Site optimization, site popularity, and link popularity affect the search engine ranking of your website. Your goals should be making your website as accessible as possible to search engines and allowing your website to be found easily by your target audience. Advertising your website is very important and getting the word out without breaking the …

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